Pair Team

1 month ago

Director of Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Director of Performance Marketing leads Pair Team’s direct-to-patient acquisition across Medicaid and Medicare. Owns end-to-end paid media strategy, full-funnel measurement, and unit economics; partners with BizOps, Data Engineering, Brand & Creative, Growth Products, Clinical and Operations to optimize CAC, reach, and enrollment while ensuring HIPAA-compliant growth in a fully remote role.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Own Paid Media Strategy & Channel Management across Google, Bing, Meta, YouTube, and emerging channels with clear goals and budgets.
•Develop Full-Funnel Measurement, Attribution & Unit Economics dashboards (CAC, eligible leads, reach, LTV:CAC) and ensure HIPAA-compliant data flows.
•Lead Conversion Rate Optimization and experimentation across landing pages, offers, and audiences to improve funnel lift and efficiency.
•Coordinate Forecasting, Pacing & Capacity interlock with Business Operations, Growth Products, and Care Ops to align targets with servable capacity.
•Drive Automation & Growth Engineering initiatives (agentic systems, automation tooling) to optimize spend and workflows while maintaining patient trust and regulatory compliance.

Pay and Benefits

Salary: USD 180,000 - 200,000 annually

Equity and Bonus:Equity

Perks:Equity401kRemote WorkMedicalDentalVisionDisabilityChildcareEquipmentPaid Leave

Key Requirements

•6+ years in growth, performance, or lifecycle marketing with direct ownership of material media budgets and acquisition targets.
•Proven track record of driving CAC down and CAC-to-LTV up across paid, earned, and owned channels and comfort owning a number.
•Hands-on expertise with Google Search/PMax and paid social, plus the judgment to diversify into and prove new channels; experience with landing-page optimization and lifecycle SMS/email.
•Strong analytics skills and fluency with attribution, cohort analysis, and funnel modeling, including comfort with measurement infrastructure (CDP, Looker, SQL/Snowflake).
•Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices for phone and SMS.

Experience:6+ yearsHealthcareMedicaidMedicareRegulated-industry

Skills:LeadershipCollaborationCommunicationProblem-solvingStrategic thinking

Languages:English

Tech Stack:Google AdsPMaxBingMetaYouTubeLookerSnowflakeSQLCDPClaude Code

Company Brief

Pair Team

Provides talent sourcing and team-building services, matching companies with vetted engineers and product specialists to form remote or in-house development teams and accelerate product delivery.

Industry: Recruitment Agencies

Website

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Pair Team

1 month ago

Director of Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Own Paid Media Strategy & Channel Management across Google, Bing, Meta, YouTube, and emerging channels with clear goals and budgets.
•Develop Full-Funnel Measurement, Attribution & Unit Economics dashboards (CAC, eligible leads, reach, LTV:CAC) and ensure HIPAA-compliant data flows.
•Lead Conversion Rate Optimization and experimentation across landing pages, offers, and audiences to improve funnel lift and efficiency.
•Coordinate Forecasting, Pacing & Capacity interlock with Business Operations, Growth Products, and Care Ops to align targets with servable capacity.
•Drive Automation & Growth Engineering initiatives (agentic systems, automation tooling) to optimize spend and workflows while maintaining patient trust and regulatory compliance.

Pay and Benefits

Salary: USD 180,000 - 200,000 annually

Equity and Bonus:Equity

Perks:Equity401kRemote WorkMedicalDentalVisionDisabilityChildcareEquipmentPaid Leave

Key Requirements

•6+ years in growth, performance, or lifecycle marketing with direct ownership of material media budgets and acquisition targets.
•Proven track record of driving CAC down and CAC-to-LTV up across paid, earned, and owned channels and comfort owning a number.
•Hands-on expertise with Google Search/PMax and paid social, plus the judgment to diversify into and prove new channels; experience with landing-page optimization and lifecycle SMS/email.
•Strong analytics skills and fluency with attribution, cohort analysis, and funnel modeling, including comfort with measurement infrastructure (CDP, Looker, SQL/Snowflake).
•Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices for phone and SMS.

Experience:6+ yearsHealthcareMedicaidMedicareRegulated-industry

Skills:LeadershipCollaborationCommunicationProblem-solvingStrategic thinking

Languages:English

Tech Stack:Google AdsPMaxBingMetaYouTubeLookerSnowflakeSQLCDPClaude Code

Company Brief

Pair Team

Provides talent sourcing and team-building services, matching companies with vetted engineers and product specialists to form remote or in-house development teams and accelerate product delivery.

Industry: Recruitment Agencies

Website