Sr. Manager Communications/PR

Samsung
Plano
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Project management","Creative thinking","Problem-solving","Stakeholder management"]

Lead PR and earned/organic campaign creation and execution for Samsung’s Digital Appliances business, partnering with integrated marketing teams, external agencies, and the Global PR team. Own end-to-end multi-touch PR strategies for product launches, track culture and industry trends, manage PR/media influencer content calendars, oversee agency partners and project delivery, and build dashboards to measure PR impact and drive product conversion.

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FursaFursa
Samsung
Samsung
2 days ago

Sr. Manager Communications/PR

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Lead PR and earned/organic campaign creation and execution for Samsung’s Digital Appliances business, partnering with integrated marketing teams, external agencies, and the Global PR team. Own end-to-end multi-touch PR strategies for product launches, track culture and industry trends, manage PR/media influencer content calendars, oversee agency partners and project delivery, and build dashboards to measure PR impact and drive product conversion.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Drive end-to-end planning, strategy, and execution of multi-touch PR campaigns for Samsung and Dacor appliances.
  • •Analyze real-time cultural and market trends to inform earned-first campaigns for the target consumer.
  • •Oversee PR and media influencer content calendar planning and manage agency partner workstreams.
  • •Develop PR strategy and attend industry events to drive buzz for the brand and products.
  • •Create and manage dashboards to measure PR impact and drive product conversion insights.
Travel: Medium travel

Pay and Benefits

Perks:MedicalDentalVisionLife Insurance401kTuition AssistancePaid LeaveWellness StipendStudent Loan

Key Requirements

  • •Bachelor’s degree and at least 8+ years of consumer Public Relations experience, with demonstrated success in product media relations.
  • •Proactive product media relations experience, including trend spotting and ownership that delivered results.
  • •Experience with earned and new media landscape and the ability to shape planning with agency partners.
  • •Experience managing PR agency partners and delivering creative briefs and project work.
  • •Passion for and/or experience in consumer electronics and technology (plus).
Experience:8+ yearsConsumer electronicsTechnologyPublic relationsEarned mediaNew mediaMedia relations
Education:Bachelor's
Skills:CommunicationProject managementCreative thinkingProblem-solvingStakeholder management

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn