Content Marketing Manager - Growth Marketing

Smartsheet
United States
Workplace: RemoteFull timeUSD 115,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Collaboration","Communication","Project management","Storytelling","Data-informed decision-making"]

Create high-performing short- and long-form content for the Growth Marketing team, spanning landing pages, email/SDR sequences, social copy, and campaign assets. Develop persona-driven messaging grounded in customer pain points, translate complex B2B topics into clear copy, and optimize demand gen results using performance data. Partner with internal SMEs and cross-functional teams to lead projects from brief to delivery and continually improve the content library.

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FursaFursa
Smartsheet
Smartsheet
1 day ago

Content Marketing Manager - Growth Marketing

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Last checked: 1 hour agoStatus: Live

Job Summary

Create high-performing short- and long-form content for the Growth Marketing team, spanning landing pages, email/SDR sequences, social copy, and campaign assets. Develop persona-driven messaging grounded in customer pain points, translate complex B2B topics into clear copy, and optimize demand gen results using performance data. Partner with internal SMEs and cross-functional teams to lead projects from brief to delivery and continually improve the content library.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Write high-quality short- and long-form content across formats including landing pages, marketing/SDR emails, social copy, and campaign assets.
  • •Develop persona-driven copy that leads with audience pain points and connects product value to what buyers care about.
  • •Partner with subject matter experts, customers, industry leaders, and partners to create authentic storytelling content.
  • •Create content strategy and plans using buyer persona insights and performance data aligned to editorial calendar and pipeline objectives.
  • •Lead cross-functional projects from brief to delivery, manage timelines and stakeholders, and maintain the content library through audits and updates.

Pay and Benefits

Salary: USD 115,000 - 140,000 annually
Perks:Health InsuranceDental401k MatchMonthly StipendPaid HolidaysParental LeaveSick Time

Key Requirements

  • •Bachelor's degree or equivalent experience in marketing, communications, journalism, or a related field.
  • •5+ years of content marketing experience with a strong portfolio of B2B short- and long-form writing (emails, landing pages, social, ebooks, guides, reports).
  • •Proven ability to write persona-driven content that leads with customer pain points and business outcomes rather than product features.
  • •Experience working in or closely with demand gen or campaign teams in a SaaS/tech environment.
  • •Comfort using data to inform content decisions and optimize performance over time.
Experience:5+ yearsB2BSaaSDemand generationCampaign marketing
Education:Bachelor's in marketing, communications, journalism, or a related field
Skills:CollaborationCommunicationProject managementStorytellingData-informed decision-making
Languages:English
Tech Stack:Udemy

Company Brief

Smartsheet
Provides a cloud-based work management platform that enables teams to plan, track, automate, and report on work. Smartsheet combines spreadsheets, collaboration, and workflow automation to help organizations manage projects and processes at scale.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bellevue, United States
Founded: 2005
WebsiteLinkedIn