Senior Performance Marketing Manager, Global Paid Social & Mobile UA

Coinbase
United States
Workplace: RemoteFull timeUSD 170,765 - 200,900 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Communication","Analytical thinking","Experimentation mindset","Project management"]

Own Coinbase’s global performance marketing strategy across paid social and mobile user acquisition channels, managing large ad spend to hit new user acquisition and efficiency goals. Lead an experimentation program covering creatives, audiences, bidding, and app/landing experiences, and partner with Data Science on incrementality and measurement frameworks (MMM, SKAN, MMP). Build dashboards, lead platform relationships, and influence stakeholders with data-grounded recommendations.

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Coinbase
Coinbase
2 days ago

Senior Performance Marketing Manager, Global Paid Social & Mobile UA

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Last checked: 8 hours agoStatus: Live

Job Summary

Own Coinbase’s global performance marketing strategy across paid social and mobile user acquisition channels, managing large ad spend to hit new user acquisition and efficiency goals. Lead an experimentation program covering creatives, audiences, bidding, and app/landing experiences, and partner with Data Science on incrementality and measurement frameworks (MMM, SKAN, MMP). Build dashboards, lead platform relationships, and influence stakeholders with data-grounded recommendations.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end global strategy and execution across paid social (Meta, TikTok, Snap, Reddit) and mobile user acquisition to achieve new user acquisition and efficiency targets.
  • •Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and app store/landing experiences, turning results into scaled playbooks for global markets.
  • •Partner with Data Science and Analytics on experiments, incrementality tests, and mobile measurement frameworks (MMM, SKAN, MMP-based) that connect paid social and mobile UA performance to downstream outcomes.
  • •Lead relationships with ad platforms and mobile measurement partners, aligning on betas, measurement approaches, and joint growth plans.
  • •Build and maintain performance dashboards and reporting for paid social and mobile UA spend by geo, product, and channel; surface insights, risks, and opportunities to leadership.

Pay and Benefits

Salary: USD 170,765 - 200,900 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •5+ years of hands-on performance marketing experience with deep expertise in paid social (Meta, TikTok) and mobile user acquisition in an in-house or agency environment.
  • •Experience owning large-scale paid social and mobile UA budgets and improving user acquisition efficiency across channels and markets.
  • •Technical aptitude using LLMs and no-code/low-code automation tools (e.g., Zapier, n8n, Make, Retool) to prototype AI-driven growth workflows.
  • •Analytical and experimentation mindset with comfort using spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to run tests and make data-grounded decisions.
  • •Deep experience with mobile measurement and privacy-aware execution, including SKAN, partners (AppsFlyer, Adjust, Branch), event strategy, and incrementality testing.
Experience:B2CFintechCrypto
Skills:Cross-functional collaborationCommunicationAnalytical thinkingExperimentation mindsetProject management
Tech Stack:MetaTikTokSnapRedditMobile displayLLMsZapierN8nMakeRetoolLookerHexTableauSupersetMMMSKANMMPAppsFlyerAdjustBranch

Company Brief

Coinbase
Operates a cryptocurrency exchange and financial services platform that enables buying, selling, storing, and earning crypto assets, institutional trading, custody, and developer tools for blockchain applications.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn