Assistant Manager / Senior Customer Insights Analyst (SG)

Singapore Airlines
Singapore
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 3+ yearsEducation: bachelorsSkills: ["Analytical thinking","Curiosity","Communication","Stakeholder management","Project management"]

Use customer and market research to uncover insights that help internal business units improve customer experience and support revenue generation. Own customized research projects end to end—translating business objectives into research goals, designing questionnaires, managing fieldwork, and analyzing and presenting findings clearly to stakeholders. Leverage in-house analysis tools and GenAI-related capabilities (including prompting) to communicate actionable, well-supported conclusions, while balancing multiple concurrent projects.

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FursaFursa
Singapore Airlines
Singapore Airlines
13 hours ago

Assistant Manager / Senior Customer Insights Analyst (SG)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Use customer and market research to uncover insights that help internal business units improve customer experience and support revenue generation. Own customized research projects end to end—translating business objectives into research goals, designing questionnaires, managing fieldwork, and analyzing and presenting findings clearly to stakeholders. Leverage in-house analysis tools and GenAI-related capabilities (including prompting) to communicate actionable, well-supported conclusions, while balancing multiple concurrent projects.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Uncover customer and market insights to support business units in improving customer experience and driving revenue generation.
  • •Manage customized research projects end to end, from translating business objectives into research objectives to designing questionnaires and conducting fieldwork.
  • •Analyze research results and draw actionable insights.
  • •Present research findings clearly and concisely to stakeholders.
  • •Use in-house analysis tools and GenAI-related tools, including prompting, to strengthen insights and reporting while managing multiple projects.

Key Requirements

  • •Bachelor’s degree in Business, Economics or related field.
  • •Minimum of 3 years in Market Research / Customer Insights.
  • •Experience in research for both quantitative and qualitative projects.
  • •Experience with Voice of the Customer programs is an advantage.
  • •Proficient in Microsoft Office (e.g., Excel, PowerPoint) and a meticulous, detail-oriented working style.
Experience:3+ yearsMarket researchCustomer insightsQuantitative researchQualitative researchVoice of the customer
Education:Bachelor's in Business, Economics
Skills:Analytical thinkingCuriosityCommunicationStakeholder managementProject management
Tech Stack:Microsoft OfficeExcelPowerPointGenAIPromptingQuestionnaires

Company Brief

Singapore Airlines
Flag carrier of Singapore providing international passenger and cargo air transportation, premium cabin services, and related travel products. Operates a global network with a reputation for service quality, modern fleet, and extensive partnerships.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Singapore, Singapore
Founded: 1972
WebsiteLinkedIn