Lumen

22 hours ago

Digital Experience Strategist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Shape a B2B website’s digital experience for enterprise buyers by defining experience architecture, site structure, and information design. Own personalization and dynamic journeys, including audience segmentation, MarTech configuration (AEM and targeting platforms), and ongoing A/B or multivariate testing. Establish KPIs, turn analytics and intent data into roadmaps, and partner with UX, content, demand gen, and sales to improve structural quality, engagement, conversion lift, and pipeline influence.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Design (Product/UX/UI/Visual)

Key Responsibilities

•Define and maintain B2B marketing experience architecture including site structure, navigation logic, page hierarchy, and wayfinding.
•Develop and govern experience frameworks that connect content, user flows, and buyer intent across the full funnel.
•Design audience segmentation frameworks and dynamic content rules to power targeted, reactive buyer journeys.
•Own personalization tooling configuration and governance within the MarTech stack, including AEM and associated targeting platforms.
•Define KPIs, translate analytics and research into roadmaps, and communicate strategy and performance to leadership and stakeholders.

Pay and Benefits

Salary: USD 84,629 - 124,122 annually

Perks:Health InsuranceDentalVision401kLearning BudgetGym Membership

Key Requirements

•5+ years in digital experience strategy, UX strategy, or B2B web/demand generation roles.
•Experience owning information architecture or site experience strategy at scale.
•Hands-on experience with personalization or testing platforms such as Adobe Target or Optimizely.
•Strong understanding of B2B buyer journeys and enterprise marketing across multi-stakeholder purchase dynamics.
•Ability to document and communicate complex logic (rules, flows, content conditions) to technical and non-technical audiences.

Experience:5+ years

Skills:Strategic thinkingStakeholder communicationDocumentationAnalytical thinkingCross-functional collaboration

Tech Stack:Adobe Experience Manager (AEM)ContextHubTargeted ContentAdobe TargetOptimizelyMarTechA/B testingMultivariate testing6senseDemandbaseSEO

Company Brief

Lumen

Provides integrated communications, network, edge cloud, and security services to enterprise, government, and carrier customers, operating a global fiber network and delivering connectivity and managed IT solutions.

Industry: Telecommunications

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Monroe, United States

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Lumen

22 hours ago

Digital Experience Strategist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Design (Product/UX/UI/Visual)

Key Responsibilities

•Define and maintain B2B marketing experience architecture including site structure, navigation logic, page hierarchy, and wayfinding.
•Develop and govern experience frameworks that connect content, user flows, and buyer intent across the full funnel.
•Design audience segmentation frameworks and dynamic content rules to power targeted, reactive buyer journeys.
•Own personalization tooling configuration and governance within the MarTech stack, including AEM and associated targeting platforms.
•Define KPIs, translate analytics and research into roadmaps, and communicate strategy and performance to leadership and stakeholders.

Pay and Benefits

Salary: USD 84,629 - 124,122 annually

Perks:Health InsuranceDentalVision401kLearning BudgetGym Membership

Key Requirements

•5+ years in digital experience strategy, UX strategy, or B2B web/demand generation roles.
•Experience owning information architecture or site experience strategy at scale.
•Hands-on experience with personalization or testing platforms such as Adobe Target or Optimizely.
•Strong understanding of B2B buyer journeys and enterprise marketing across multi-stakeholder purchase dynamics.
•Ability to document and communicate complex logic (rules, flows, content conditions) to technical and non-technical audiences.

Experience:5+ years

Skills:Strategic thinkingStakeholder communicationDocumentationAnalytical thinkingCross-functional collaboration

Tech Stack:Adobe Experience Manager (AEM)ContextHubTargeted ContentAdobe TargetOptimizelyMarTechA/B testingMultivariate testing6senseDemandbaseSEO

Company Brief

Lumen

Industry: Telecommunications

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Monroe, United States

Website LinkedIn