Social Media Manager

SalamAir
Muscat
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 4-6 yearsEducation: bachelorsSkills: ["Communication","Negotiation","Project management","Data analysis","Cross-functional collaboration"]

Own the annual social media strategy and roadmap, including governance, playbooks, and content approval processes. Plan, execute, and optimize paid and organic social campaigns across platforms like Instagram, Facebook, X, LinkedIn, TikTok, and YouTube. Monitor performance using tools such as GA, Hootsuite, and Talkwalker, report KPIs, and turn insights into actionable recommendations. Partner with creative, brand, communications, sales, and commercial teams to support launches, promotions, and announcements.

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FursaFursa
SalamAir
SalamAir
1 day ago

Social Media Manager

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Last checked: 37 minutes agoStatus: Live

Job Summary

Own the annual social media strategy and roadmap, including governance, playbooks, and content approval processes. Plan, execute, and optimize paid and organic social campaigns across platforms like Instagram, Facebook, X, LinkedIn, TikTok, and YouTube. Monitor performance using tools such as GA, Hootsuite, and Talkwalker, report KPIs, and turn insights into actionable recommendations. Partner with creative, brand, communications, sales, and commercial teams to support launches, promotions, and announcements.
Location: Muscat
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Develop and own the annual social media strategy, channel strategy, content pillars, and social media roadmap, including governance and response protocols.
  • •Develop and execute social media campaigns aligned with brand identity and marketing objectives, managing content calendars across platforms.
  • •Oversee day-to-day execution of paid and organic social campaigns, coordinating with stakeholders and agencies to deliver assets on time.
  • •Track, analyze, and report campaign performance metrics using tools such as GA, Hootsuite, and Talkwalker; build dashboards and convert insights into recommendations.
  • •Collaborate with digital marketing, brand, communications, sales, commercial, and product teams to integrate social efforts with broader business objectives and partnerships.

Key Requirements

  • •Bachelor’s degree in marketing, advertising, communications, or a related field.
  • •4–6 years of experience managing social media public accounts and marketing.
  • •Strong understanding of marketing principles, media planning, and advertising strategies.
  • •Ability to analyze data and optimize marketing campaigns using insights.
  • •Fluency in Arabic and English; strong communication, negotiation, and project management skills.
Experience:4-6 yearsDigital marketingAviationTravel
Education:Bachelor's
Skills:CommunicationNegotiationProject managementData analysisCross-functional collaboration
Languages:ArabicEnglish
Tech Stack:GAHootsuiteTalkwalkerInstagramFacebookXTwitterLinkedInTikTokYouTube

Company Brief

SalamAir
SalamAir is an Omani low-cost carrier operating regional and international scheduled flights. The airline focuses on affordable travel, point-to-point routes, and streamlined services to serve leisure and business travelers in the Middle East and beyond.
Industry: Airlines
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Muscat, Oman
Founded: 2016
WebsiteLinkedIn