Content Marketing Manager

Informa
United States
Workplace: HybridFull timeUSD 75,000 - 80,000 annuallyFunction: Marketing & GrowthSkills: ["Data-driven","Collaboration","Organizational","Strategic planning","Adaptability"]

Develop and execute top-of-funnel content marketing strategies to drive engagement and grow the audience database for portfolio brands. Create and manage content assets and content-driven campaigns across social, email, paid media, and organic search, partnering with media and creative teams. Align campaigns with audience personas and portfolio goals, use KPIs and analytics to optimize performance, and support lead generation workflows that feed attendee and commercial marketing journeys.

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FursaFursa
Informa
Informa
2 days ago

Content Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 minutes agoStatus: Live

Job Summary

Develop and execute top-of-funnel content marketing strategies to drive engagement and grow the audience database for portfolio brands. Create and manage content assets and content-driven campaigns across social, email, paid media, and organic search, partnering with media and creative teams. Align campaigns with audience personas and portfolio goals, use KPIs and analytics to optimize performance, and support lead generation workflows that feed attendee and commercial marketing journeys.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Develop and execute a top-of-funnel content marketing strategy aligned to portfolio brand goals and audience personas.
  • •Create and produce content assets (blogs, whitepapers, eBooks, infographics, videos, webinars) and drive engagement through owned media and partner content.
  • •Design and run content-driven campaigns to grow the audience database, including building campaign briefs and aligning with messaging and channel strategies.
  • •Optimize campaigns using KPIs and performance insights, refining content and distribution to improve lead generation and audience growth.
  • •Partner with pillar teams, Centres of Excellence, and product/campaign stakeholders to ensure alignment, cohesive planning, and agile workflows.

Pay and Benefits

Salary: USD 75,000 - 80,000 annually
Perks:401kHealth InsuranceVisionDentalParental LeaveLearning Budget

Key Requirements

  • •Proven experience in content marketing with expertise in developing and executing top-of-funnel campaigns.
  • •Strong ability to create content assets that drive engagement and audience growth.
  • •Experience designing and implementing content-driven campaigns across multiple channels (social media, email, paid media, organic search).
  • •Data-driven mindset with experience embedding analytics into content and optimizing campaigns.
  • •Experience collaborating cross-functionally with audience marketing, campaign management, and creative teams.
Skills:Data-drivenCollaborationOrganizationalStrategic planningAdaptability
Languages:English (US)

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn