Business Analyst I (Growth Marketing)

Whoop
Boston
Workplace: OnsiteFull timeUSD 85,000 - 110,000 annuallyFunction: Business OperationsExperience: 1-2 yearsEducation: bachelorsSkills: ["Analytical curiosity","Problem-solving","Communication","Attention to detail","Collaboration"]

Support WHOOP’s Growth Analytics team by analyzing paid media campaign performance across channels and segments to improve member acquisition efficiency. Partner with Growth Marketing stakeholders to answer business questions, recommend optimizations, and inform budget allocation. Help design and analyze marketing experiments (e.g., incrementality tests and lift studies), and build trusted datasets, dashboards, and recurring reporting using SQL and BI tools.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Whoop
Whoop
1 week ago

Business Analyst I (Growth Marketing)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Support WHOOP’s Growth Analytics team by analyzing paid media campaign performance across channels and segments to improve member acquisition efficiency. Partner with Growth Marketing stakeholders to answer business questions, recommend optimizations, and inform budget allocation. Help design and analyze marketing experiments (e.g., incrementality tests and lift studies), and build trusted datasets, dashboards, and recurring reporting using SQL and BI tools.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Entry level

Key Responsibilities

  • •Analyze campaign performance across paid marketing channels and dimensions to identify trends and generate insights.
  • •Partner with Growth Marketing to answer business questions and provide data-driven recommendations on optimization and budget allocation.
  • •Assist with experimentation and measurement, including incrementality testing and lift studies.
  • •Build and maintain trusted datasets, dashboards, and recurring reporting for marketing performance and acquisition efficiency.
  • •Translate analyses into clear, actionable recommendations and flag areas for further investigation with guidance from senior team members.

Pay and Benefits

Salary: USD 85,000 - 110,000 annually
Equity and Bonus:Equity

Key Requirements

  • •Bachelor’s degree in Statistics, Economics, Business, Data Science, Marketing, or a related quantitative field.
  • •1–2 years of experience as a Business Analyst or similar analytical role (internships/projects acceptable).
  • •Ability to write SQL queries and develop SQL proficiency.
  • •Experience with data visualization tools such as Looker or Tableau.
  • •Exposure to digital marketing, paid media, or performance marketing analytics.
Experience:1-2 yearsDigital marketingPaid mediaPerformance marketingGrowth analytics
Education:Bachelor's
Skills:Analytical curiosityProblem-solvingCommunicationAttention to detailCollaboration
Tech Stack:SQLLookerTableauAI tools

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn