Director, Demand & Field Marketing – New Business, EMEA

DocuSign
Dublin, Paris, Munich, London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 12+ yearsEducation: bachelorsSkills: ["Communication","Interpersonal skills","Collaboration","Relationship building","Influencing","Problem-solving","Comfort working through ambiguity"]

Own the EMEA strategy for scaled prospect programs that create and accelerate new business pipeline and increase Intelligent Agreement Management attachment. Translate prospect needs into audience strategies, messaging, content requirements, and integrated campaign blueprints for country localization. Partner cross-functionally with Product-Led Growth, HQ marketing, Sales Development, Market Development, and regional CBUs to improve traffic, engagement, conversion, and pipeline outcomes through repeatable, data-driven motion execution and operating reviews.

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DocuSign
DocuSign
18 hours ago

Director, Demand & Field Marketing – New Business, EMEA

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Job Summary

Own the EMEA strategy for scaled prospect programs that create and accelerate new business pipeline and increase Intelligent Agreement Management attachment. Translate prospect needs into audience strategies, messaging, content requirements, and integrated campaign blueprints for country localization. Partner cross-functionally with Product-Led Growth, HQ marketing, Sales Development, Market Development, and regional CBUs to improve traffic, engagement, conversion, and pipeline outcomes through repeatable, data-driven motion execution and operating reviews.
Location: Dublin, Paris, Munich, London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the EMEA NewCo marketing strategy, quarterly plans, and program roadmap across sales-led, PLG, and partner motions using data to define audiences, objectives, messaging, offers, channels, and KPIs.
  • •Lead the NewCo Big Rock initiative and build integrated, repeatable program blueprints across email, in-product communications, webinars, events, paid media, content, and sales-led outbound programs.
  • •Translate prospect personas, business challenges, buying triggers, and objections into differentiated messaging and content requirements; shape SEO, GEO, and AIO priorities to improve discoverability and qualified traffic.
  • •Establish operating partnerships with SDR leadership and key stakeholders to align conversion KPIs, SLAs, follow-up, sequence testing, customer journeys, and sales-assisted execution.
  • •Run monthly NewCo business reviews (traffic, engagement, handraisers, meetings, conversion, pipeline, IAM attachment, ROI) and drive lessons learned and actions for the next cycle.

Key Requirements

  • •Basic Bachelor's degree in business, marketing, or a related field (or equivalent relevant experience).
  • •12+ years of experience in B2B SaaS/cloud and demand/field/growth marketing or related business leadership.
  • •Experience designing end-to-end new-logo/prospect acquisition programs across multiple channels and sales motions.
  • •Experience leading cross-functional planning, business reviews, accountability frameworks, and performance follow-up.
  • •Experience using data and performance metrics to improve conversion and make decisions; preferred MBA or advanced degree and cloud/SaaS multi-market experience.
Experience:12+ yearsB2B SaaSCloudDemand generationField marketingGrowth marketingMulti-market
Education:Bachelor's in business, marketing or related field
Skills:CommunicationInterpersonal skillsCollaborationRelationship buildingInfluencingProblem-solvingComfort working through ambiguity
Languages:En-us
Tech Stack:EmailIn-product communicationsWebinarsEventsPaid mediaSEOGEOAIOProduct-led growthPartner-led growthSales-led outbound

Company Brief

DocuSign
Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.
Industry: LegalTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2003
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor