Regional Marketing Executive, APAC

Samsonite
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 1-3 yearsSkills: ["Organized","Detail-oriented","Coordination","Project management","Proactive","Resourceful","Communication","Interpersonal skills","Cross-functional collaboration","Ability to learn"]

Assist Regional Managers in planning and executing APAC & Middle East annual marketing plans to strengthen brand awareness and market presence. Coordinate advertising, PR, events, social media, digital marketing, CRM, and visual merchandising, partnering with local teams and agencies to deliver campaigns effectively. Manage marketing databases and reporting, compile media coverage, handle product sample logistics, and support presentations, expenditures, and regional showroom standards.

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FursaFursa
Samsonite
Samsonite
1 day ago

Regional Marketing Executive, APAC

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Job Summary

Assist Regional Managers in planning and executing APAC & Middle East annual marketing plans to strengthen brand awareness and market presence. Coordinate advertising, PR, events, social media, digital marketing, CRM, and visual merchandising, partnering with local teams and agencies to deliver campaigns effectively. Manage marketing databases and reporting, compile media coverage, handle product sample logistics, and support presentations, expenditures, and regional showroom standards.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Assist Regional Managers with planning, coordination, and execution of annual marketing plans across APAC & Middle East markets.
  • •Provide coordination and administrative support for regional marketing activities including advertising, PR, events, social media, digital marketing, CRM, and visual merchandising.
  • •Maintain marketing databases, dashboards, and reporting systems; compile and distribute media coverage and PR clippings for stakeholders.
  • •Manage product sample logistics, including loan requests, shipments, returns, inventory tracking, and documentation.
  • •Process marketing expenditures through SAP (purchase orders, invoices, debit notes, and credit notes) and support procurement of marketing collateral and event items.

Key Requirements

  • •1-3 years of experience in marketing, communications, administration, or a related field, preferably in a regional or multinational environment.
  • •Proficient in Microsoft Office applications.
  • •Familiarity with SAP, CRM platforms, data management tools, and AI-enabled productivity tools is an advantage.
  • •Able to manage multiple projects and deadlines in a fast-paced environment with high accuracy.
  • •Fluent in English; proficiency in Cantonese and/or Mandarin is a plus.
Experience:1-3 yearsMarketingCommunicationsMultinational
Skills:OrganizedDetail-orientedCoordinationProject managementProactiveResourcefulCommunicationInterpersonal skillsCross-functional collaborationAbility to learn
Languages:EnglishCantoneseMandarin
Tech Stack:Microsoft OfficeSAPCRMAI-enabled productivity toolsData management tools

Company Brief

Samsonite
Global luggage and travel goods manufacturer offering suitcases, bags, travel accessories and related products under multiple brands. Operates worldwide through retail, wholesale and e-commerce channels, serving leisure and business travelers.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Luxembourg, Luxembourg
Founded: 1910
WebsiteLinkedIn