Director, Sales Customer Journey Strategy

AutoNation
Florida
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentSkills: ["Leadership","Cross-functional collaboration","Strategic thinking","Problem framing","Communication"]

Lead the development of sales customer journey strategy across the end-to-end sales lifecycle, from research and shopping through purchase, financing, trade-in, early ownership, and repurchase. Define strategic priorities and opportunity areas, build multi-year roadmaps, and establish decision frameworks grounded in customer insight and business value. Manage and develop a team, partner cross-functionally, and translate insights into roadmaps, business cases, and measurable success measures.

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FursaFursa
AutoNation
AutoNation
2 months ago

Director, Sales Customer Journey Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 51 minutes agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Lead the development of sales customer journey strategy across the end-to-end sales lifecycle, from research and shopping through purchase, financing, trade-in, early ownership, and repurchase. Define strategic priorities and opportunity areas, build multi-year roadmaps, and establish decision frameworks grounded in customer insight and business value. Manage and develop a team, partner cross-functionally, and translate insights into roadmaps, business cases, and measurable success measures.
Location: Florida
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Lead the development of customer journey strategy for the end-to-end sales experience, spanning research, shopping, purchase, financing, trade-in, early ownership, and repurchase.
  • •Define strategic vision, priorities, and opportunity areas for sales journey improvement grounded in customer need, business value, and enterprise priorities.
  • •Lead, coach, and develop a team responsible for sales journey strategy, including direction on priorities, work quality, stakeholder engagement, and professional growth.
  • •Oversee customer insight collection and synthesis across research, journey analytics, behavioral data, voice of customer, and operational signals to identify improvement opportunities.
  • •Build multi-year sales journey roadmaps and develop business cases, success measures, and decision-ready narratives for senior leadership and cross-functional partners.

Pay and Benefits

Perks:Health InsuranceDentalVision401kParental Leave

Key Requirements

  • •10+ years of experience in customer experience strategy, customer journey strategy, digital strategy, product strategy, transformation, or a related field within complex, cross-functional organizations.
  • •Demonstrated experience leading enterprise or business-unit customer journey strategy across a broad lifecycle or experience domain.
  • •Prior people leadership experience managing, coaching, and developing strategy, customer experience, product, analytics, or similarly oriented professionals.
  • •Strong track record collecting, synthesizing, and applying customer insight from research, analytics, voice of customer, operational signals, and market data.
  • •Experience creating business cases and guiding investment decisions based on evidence and measurable outcomes.
Skills:LeadershipCross-functional collaborationStrategic thinkingProblem framingCommunication
Tech Stack:AI-enabled capabilitiesGenerative modelsAgentic models

Company Brief

AutoNation
AutoNation is a leading automotive retailer in the United States, operating a network of new and used vehicle dealerships, service centers, and parts operations while offering financing, insurance, and vehicle remarketing services.
Industry: Retail (Offline)
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Fort Lauderdale, United States
Founded: 1996
WebsiteLinkedIn