Public Engagement Lead

Tamara UAE
Riyadh
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceSkills: ["Leadership","Communication","Judgment","Attention to detail","Problem-solving"]

Lead Tamara’s public customer engagement function across social media, app reviews, and public feedback channels. Transform reactive support into a structured engagement model that protects the brand, restores trust, and turns public feedback into actionable business insights. Manage team daily operations, escalation discipline, quality calibration, coaching, and cross-functional alignment, while ensuring responses are fast, accurate, compliant with tone and privacy standards.

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FursaFursa
Tamara UAE
Tamara UAE
3 days ago

Public Engagement Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Lead Tamara’s public customer engagement function across social media, app reviews, and public feedback channels. Transform reactive support into a structured engagement model that protects the brand, restores trust, and turns public feedback into actionable business insights. Manage team daily operations, escalation discipline, quality calibration, coaching, and cross-functional alignment, while ensuring responses are fast, accurate, compliant with tone and privacy standards.
Location: Riyadh
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Lead the Public Engagement team across public channels, including X, Instagram, TikTok, Facebook, and app review platforms.
  • •Own daily operations such as shift coverage, workload distribution, and quality performance for public interactions.
  • •Ensure public replies follow approved tone of voice and privacy standards.
  • •Coach advisors on handling sensitive, emotional, high-visibility, or reputationally risky interactions.
  • •Monitor public conversations for recurring themes, sentiment patterns, service gaps, and emerging risks, and convert them into structured insights and recommendations.

Key Requirements

  • •Proven experience leading a team in social media care, community management, public engagement, or marketing operations.
  • •Strong Arabic and English writing skills for public, high-sensitivity, platform-specific interactions.
  • •Strong understanding of social media platforms, app review management, public customer behavior, and digital engagement tools.
  • •Demonstrated judgment and attention to detail to handle fast-moving or sensitive situations professionally.
  • •Familiarity with CRM systems, social listening tools, and customer engagement tools; fintech/BNPL/payments topics are a plus.
Experience:FintechBNPLPayments
Skills:LeadershipCommunicationJudgmentAttention to detailProblem-solving
Languages:ArabicEnglish
Tech Stack:Social media platformsApp reviewsCRM systemsSocial listening toolsCustomer engagement tools

Company Brief

Tamara UAE
Provides buy now, pay later and consumer financing services for shoppers and merchants across the Middle East. The platform lets customers split purchases into installments while helping businesses increase conversion and average order value.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Riyadh, Saudi Arabia
Founded: 2020
WebsiteLinkedIn