Assistant Manager, Channel Development - Modern Off-Trade Channel (MOFT)

Carlsberg Group
Malaysia
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 4-6 yearsEducation: bachelorsSkills: ["Strategic thinking","Analytical mindset","Collaboration","Communication","Continuous improvement"]

Drive channel development for the Modern Off-Trade (MOFT) segment by translating channel strategies into actionable plans, coordinating with Brand, Sales, and cross-functional stakeholders, and improving outlet execution through Channel PICoS tracking. Monitor and analyze channel performance to identify opportunities and optimize ROI through budget and trade activation program planning, execution, and reporting. Strengthen stakeholder relationships and continuously improve processes to accelerate channel growth.

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Carlsberg Group
Carlsberg Group
22 hours ago

Assistant Manager, Channel Development - Modern Off-Trade Channel (MOFT)

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Last checked: 4 hours agoStatus: Live

Job Summary

Drive channel development for the Modern Off-Trade (MOFT) segment by translating channel strategies into actionable plans, coordinating with Brand, Sales, and cross-functional stakeholders, and improving outlet execution through Channel PICoS tracking. Monitor and analyze channel performance to identify opportunities and optimize ROI through budget and trade activation program planning, execution, and reporting. Strengthen stakeholder relationships and continuously improve processes to accelerate channel growth.
Location: Malaysia
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Develop channel plans and translate MOFT channel strategies into actionable execution plans.
  • •Drive implementation and tracking of Channel PICoS to improve outlet execution and brand visibility.
  • •Partner with Sales and cross-functional stakeholders to execute channel initiatives and aligned priorities.
  • •Lead planning, execution, and monitoring of channel marketing and trade activation programs to ensure OTIF delivery and effective rollout.
  • •Monitor and analyze channel performance, investment/spending, and prepare performance reports to support data-driven decision-making and continuous process improvement.

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, Commerce, or a related discipline.
  • •Minimum 4-6 years’ experience in Channel Marketing, Sales, or Commercial roles within the FMCG industry.
  • •Experience managing channel activation, customer marketing, or trade programs, preferably within Modern Off-Trade.
  • •Strong understanding of Modern Off-Trade customers, route-to-market strategies, and business dynamics.
  • •Strong project management skills to plan, execute, and monitor channel initiatives effectively.
Experience:4-6 yearsFMCGModern Off-Trade
Education:Bachelor's in Marketing, Business Administration, Commerce, or related discipline
Skills:Strategic thinkingAnalytical mindsetCollaborationCommunicationContinuous improvement

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn