Senior Technical SEO Manager

Xero
Auckland
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Systems thinking","Cross-functional influence","Strategic insight"]

Own the technical SEO roadmap and SEO analytics for xero.com, ensuring discoverability and continuous improvement across traditional search and AI answer engines. Lead advanced technical audits across multiple markets, translating findings into an impact-prioritised roadmap and partnering with engineering and marketing technology to deliver fixes. Build automated reporting and define how Xero is crawled, understood, and cited by AI search, using AI agents to scale workflows.

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FursaFursa
Xero
Xero
1 day ago

Senior Technical SEO Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the technical SEO roadmap and SEO analytics for xero.com, ensuring discoverability and continuous improvement across traditional search and AI answer engines. Lead advanced technical audits across multiple markets, translating findings into an impact-prioritised roadmap and partnering with engineering and marketing technology to deliver fixes. Build automated reporting and define how Xero is crawled, understood, and cited by AI search, using AI agents to scale workflows.
Location: Auckland
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead full technical audits of the marketing website across markets, prioritising issues by business impact.
  • •Define and own the technical SEO roadmap with clear stakeholder visibility.
  • •Partner with engineering and marketing technology to embed technical SEO best practice and deliver fixes.
  • •Own SEO analytics by building automated reporting and delivering strategic insight.
  • •Automate technical SEO workflows with AI agents to scale analysis and accelerate delivery.

Key Requirements

  • •Deep, hands-on technical SEO expertise across crawl and indexation, internationalisation, rendering, schema markup, and site architecture.
  • •Substantial technical SEO experience over a number of years, ideally in a SaaS/technology brand or e-commerce with complex multi-regional sites.
  • •Strong SEO analytics capability, including building reporting frameworks with tools such as Screaming Frog, Ahrefs, and the Google suite.
  • •Hands-on experience with AI, having built agents, automations, or workflows to scale your work.
  • •Ability to translate technical requirements into briefs engineering teams can act on and influence cross-functionally.
Skills:Systems thinkingCross-functional influenceStrategic insight
Tech Stack:AI agentsScreaming FrogAhrefsGoogle suite

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn