GM, Account Strategy

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New York
Workplace: OnsiteFull timeUSD 160,000 - 190,000 annuallyFunction: Strategy & Corporate DevelopmentSkills: ["Radical ownership","Hands-on execution","Data-driven decision making","Cross-functional coordination","Mentorship"]

Own a portfolio of creator and brand accounts with direct revenue accountability, driving performance, growth, and profitability. Manage accounts end to end by buying and monitoring paid social daily, translating daily signals into urgent recommendations, and pushing both brands and creators to act. Develop whitelisting, creative rotation, and spend strategies, coordinate creative approvals and access, onboard new high-priority accounts quickly, and build processes to scale a high-volume book.

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2 months ago

GM, Account Strategy

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Last checked: 1 hour agoStatus: Live

Job Summary

Own a portfolio of creator and brand accounts with direct revenue accountability, driving performance, growth, and profitability. Manage accounts end to end by buying and monitoring paid social daily, translating daily signals into urgent recommendations, and pushing both brands and creators to act. Develop whitelisting, creative rotation, and spend strategies, coordinate creative approvals and access, onboard new high-priority accounts quickly, and build processes to scale a high-volume book.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Own the health, growth, and profitability of a portfolio with a primary success metric tied to spend at break-even or above.
  • •Buy and manage media daily across creator and brand sides of the book, monitoring performance to identify changes before clients feel impact.
  • •Recommend and drive whitelisting setups, creative rotations, and spend levels, and intervene quickly when performance blocks occur.
  • •Coordinate internal workstreams for creative approvals, creator/handle access, brand-safety requirements, and spend pacing.
  • •Develop systems for triaging accounts and tracking service levels that connect directly to performance, and onboard new high-priority accounts to scale quickly.

Pay and Benefits

Salary: USD 160,000 - 190,000 annually
Perks:401kPaid LeaveHealth InsuranceDentalVision

Key Requirements

  • •8+ years of relevant experience in paid social, performance marketing, advertiser success, account strategy, partnerships, or a related field.
  • •Directly manage paid social spend of at least seven figures per month by working in the accounts.
  • •Be personally accountable for the advertiser/brand spend you drove, including demonstrated bonus or direct revenue accountability.
  • •An in-depth understanding of auctions, creative testing, and attribution (bid strategy, creative fatigue cycles, audience dynamics).
  • •Experience building strategies and processes and mentoring/directing others as needed to support portfolio growth.
Experience:Performance marketingPaid socialAdvertiser successPartnershipsCreator economyAffiliate marketingCreator commerceMedia buyingMobile growth
Skills:Radical ownershipHands-on executionData-driven decision makingCross-functional coordinationMentorship
Tech Stack:Paid socialInstagramFacebookTikTok

Company Brief

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Provides a partnership and commerce platform that connects apps, publishers, and brands to drive consumer acquisitions and in-app commerce through deep linking, measurement, and performance-based partnerships.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Headquarters: New York, United States
Website