Head of SEO & AI Search

Groupon
London, Madrid, Prague
Full timeFunction: Marketing & GrowthSkills: ["Extreme Ownership","Impact focus","Cross-functional collaboration","Data-driven decision making","People leadership"]

Own Groupon’s Local SEO strategy and AI Search approach across multiple markets. Decide which city and category pages to fund, rebuild, consolidate, or stop; design the GEO/category architecture and internal linking to ensure clean crawling and authority. Lead SEO engineering and a content “factory” producing GenAI-driven pages with quality gates, while measuring geolocated AI and organic performance and reporting battlefield outcomes to the CEO/CFO.

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FursaFursa
Groupon
Groupon
1 day ago

Head of SEO & AI Search

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Last checked: 14 hours agoStatus: Live

Job Summary

Own Groupon’s Local SEO strategy and AI Search approach across multiple markets. Decide which city and category pages to fund, rebuild, consolidate, or stop; design the GEO/category architecture and internal linking to ensure clean crawling and authority. Lead SEO engineering and a content “factory” producing GenAI-driven pages with quality gates, while measuring geolocated AI and organic performance and reporting battlefield outcomes to the CEO/CFO.
Location: London, Madrid, Prague
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Decide which cities and categories get coverage and which local page types own each intent, including rebuild/consolidation/removal based on supply thresholds and expected revenue impact.
  • •Design the GEO x category architecture and internal linking structure to keep the path reachable within three to four clicks with no orphan pages and undiluted authority.
  • •Own the SEO engineering backlog as a business owner: define acceptance criteria, run backlog reviews, and block releases that violate technical SEO standards (including page weight/HTML gate).
  • •Govern third-party scripts and crawler/rendering policy across all markets, including AI crawler policy as a deliberate decision.
  • •Run the GenAI content factory to rebuild pages behind a template with an editorial line and quality gate; measure GEO and AI search performance and lead monthly battlefield reporting with weekly execution reviews.

Key Requirements

  • •Demonstrably set and defend an index and investment policy for a large multi-market local SEO estate using numbers, assumptions, and an initial ticket plan.
  • •Ship SEO work from incomplete data on programmatic/marketplace sites with clear brief-to-live execution (dates and metrics), not a long framework first.
  • •Write SEO acceptance criteria and partner with engineers to maintain standards (page weight, uncompressed HTML, scripts/crawler policy) and escalate when policies break.
  • •Operate GEO and AI search hands-on at city and category level with a measurement method and accountability to geolocated results.
  • •Design and run a GenAI content production system with structured inputs, research, reusable skills, human checkpoints, QA, and quality gates.
Experience:Local searchMulti-market SEOGenAI content productionMarketplace/on-page inventory
Skills:Extreme OwnershipImpact focusCross-functional collaborationData-driven decision makingPeople leadership
Languages:English
Tech Stack:GooglebotChatGPTClaudeGeminiRedditLinkedInGenAI

Company Brief

Groupon
Operates an online marketplace offering discounted goods, services, and local experiences by connecting consumers with merchants through deal-based promotions, coupons, and e-commerce listings across multiple markets worldwide.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2008
Glassdoor
Glassdoor: 3.4
WebsiteLinkedIn