Senior Field Marketing & ABM Manager, East

Serval
New York
Workplace: OnsiteFull timeUSD 150,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Communication","Creativity","Collaboration","Analytical thinking","Problem-solving"]

Senior Field Marketing & ABM Manager on the East, partnering with Sales to drive high-impact field programs and 1:1 ABM plays for strategic accounts. You’ll define the East Coast GTM strategy, design immersive regional experiences, orchestrate ABM across channels, and work closely with Sales to align priorities, close gaps, and accelerate pipeline. The role grows with our expanding East Coast presence, increasing scope and responsibility.

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FursaFursa
Serval
Serval
7 months ago

Senior Field Marketing & ABM Manager, East

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Last checked: 20 hours agoStatus: Live

Job Summary

Senior Field Marketing & ABM Manager on the East, partnering with Sales to drive high-impact field programs and 1:1 ABM plays for strategic accounts. You’ll define the East Coast GTM strategy, design immersive regional experiences, orchestrate ABM across channels, and work closely with Sales to align priorities, close gaps, and accelerate pipeline. The role grows with our expanding East Coast presence, increasing scope and responsibility.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define the East Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.
  • •Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.
  • •Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
  • •Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.
  • •Track impact through account engagement, pilots started, velocity, and closed-won revenue.
Travel: Medium travel

Pay and Benefits

Salary: USD 150,000 - 200,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5-7+ years experience in field, experiential, growth, or ABM marketing.
  • •Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
  • •Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
  • •Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
  • •Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
Experience:5-7 yearsMarketingABMField marketing
Skills:CommunicationCreativityCollaborationAnalytical thinkingProblem-solving
Tech Stack:SalesforceHubSpot6senseDemandbase

Company Brief

Serval
Serval builds software solutions for secure communications and collaboration, offering tools that help teams connect, share data, and coordinate workflows across distributed environments.
Industry: SaaS
Website