Director, Product Marketing

Pelago
New York
Workplace: HybridFull timeUSD 190,000 - 205,000 annuallyFunction: Marketing & GrowthExperience: 8-12 yearsSkills: ["Storytelling","Analytical rigor","Cross-functional collaboration","Strategic thinking","Mentorship"]

Own product positioning and narrative, translating clinical and product innovation into compelling value propositions for employers and health plans. Lead go-to-market planning and launch enablement with sales and partnerships by building messaging frameworks, pitch decks, battlecards, and product briefs. Develop competitive intelligence across behavioral/digital health and employer benefits, surfacing insights that inform both product strategy and marketing narrative. Drive AI-forward workflows balanced with human judgment and mentor the team’s positioning craft.

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Pelago
Pelago
1 month ago

Director, Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own product positioning and narrative, translating clinical and product innovation into compelling value propositions for employers and health plans. Lead go-to-market planning and launch enablement with sales and partnerships by building messaging frameworks, pitch decks, battlecards, and product briefs. Develop competitive intelligence across behavioral/digital health and employer benefits, surfacing insights that inform both product strategy and marketing narrative. Drive AI-forward workflows balanced with human judgment and mentor the team’s positioning craft.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define positioning and messaging for Pelago’s solutions and new product capabilities, turning clinical and product innovation into value propositions.
  • •Partner with Product and Commercial leaders to plan and execute product launches and ensure GTM teams have the messaging, assets, and enablement needed.
  • •Build and maintain sales enablement materials (pitch decks, battlecards, messaging guides, product briefs) and equip Sales/BDR/Partnerships/Customer Success.
  • •Monitor relevant markets and create competitive battlecards and insights that improve buyer conversations.
  • •Serve as the product–commercial connective tissue by leading cross-functional tradeoffs and bringing customer/market insights back to product while setting product marketing craft and mentoring others.

Pay and Benefits

Salary: USD 190,000 - 205,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeavePaid HolidaysEquityLearning BudgetWellness StipendParental LeaveLife Essentials

Key Requirements

  • •8–12 years of experience in product marketing, strategy, or go-to-market roles.
  • •Experience building positioning, messaging frameworks, and sales enablement materials.
  • •Strong storytelling ability to translate complex ideas into clear narratives.
  • •Experience developing competitive intelligence and market insights.
  • •Comfort working cross-functionally with product, clinical, and commercial teams.
Experience:8-12 yearsHealthcare innovationDigital healthBehavioral healthEmployer benefits
Skills:StorytellingAnalytical rigorCross-functional collaborationStrategic thinkingMentorship
Languages:English
Tech Stack:Google SlidesPowerPointAI tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Pelago
Pelago develops mobile-first software and services that help local businesses connect with customers, manage bookings and loyalty, and run commerce or marketing programs through integrated digital experiences and merchant-facing tools.
Industry: SaaS
Website