Lead, AI in Brand & Marketing (Singapore, SG)

Zurich Insurance
Singapore
Full timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Stakeholder communication","Problem framing","Hands-on experimentation","Adaptability"]

Own Zurich APAC’s brand and marketing strategy for AI-mediated discovery and purchase journeys. Define how the company builds visibility, authority, and preference in AI search and answer environments (including LLM outputs, AI Overviews, and agentic discovery), and translate strategy into content and structured data decisions. Drive hands-on, AI-native marketing operations by piloting agentic workflows with developers and marketing tech teams across APAC.

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FursaFursa
Zurich Insurance
Zurich Insurance
9 hours ago

Lead, AI in Brand & Marketing (Singapore, SG)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own Zurich APAC’s brand and marketing strategy for AI-mediated discovery and purchase journeys. Define how the company builds visibility, authority, and preference in AI search and answer environments (including LLM outputs, AI Overviews, and agentic discovery), and translate strategy into content and structured data decisions. Drive hands-on, AI-native marketing operations by piloting agentic workflows with developers and marketing tech teams across APAC.
Location: Singapore
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define Zurich APAC’s strategy for brand visibility and authority in AI-mediated search environments, including LLM outputs and emerging agentic discovery surfaces.
  • •Translate AI search strategy into content, structured data, and channel decisions that position Zurich as credible and preferred in AI-generated responses.
  • •Monitor and evolve Zurich’s approach to AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) as the landscape shifts.
  • •Identify and pilot agentic workflows that change marketing operations, from content creation and campaign planning to insight generation and performance marketing.
  • •Work hands-on with developers, marketing technology teams, and external partners to scope, test, and implement tools across APAC marketing teams.

Key Requirements

  • •Demonstrable experience in search strategy for generative AI, including testing or implementing approaches for how LLMs surface brands.
  • •Hands-on familiarity with AI tools relevant to marketing, including actual use and experimentation.
  • •Strong strategic instincts to frame ambiguous problems, develop a point of view, and communicate credibly to senior stakeholders.
  • •Comfort operating in a squad/project model and building while delivering in an evolving scope.
  • •APAC fluency, including navigating regional differences in digital behavior, platform mix, and AI adoption.
Experience:Generative AIAI searchAI-native marketingAPAC
Skills:Strategic thinkingStakeholder communicationProblem framingHands-on experimentationAdaptability
Tech Stack:LLMsLarge language modelsAI OverviewsConversational searchAEOGEOStructured dataAgentic workflowsGenerative AIMarketing technology

Company Brief

Zurich Insurance
Zurich Insurance Group is a global insurance company offering a wide range of general insurance and life insurance products and services to individuals, small businesses and large corporations across multiple markets worldwide.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 1872
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn