Maven Clinic

1 month ago

Performance Creative Strategist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Creative Strategist at Maven Consumer drives paid acquisition strategy by translating performance data into briefs, partnering with brand, creators, and agencies to build a rigorous, AI-assisted creative testing engine. You’ll own briefs from concept to execution, optimize for hooks and CVR, and ensure healthcare advertising standards while scaling creative output for health and wellness campaigns.

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job.
•Translate performance data into creative direction by analyzing what’s working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs.
•Own creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life.
•Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action.
•Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expanding test coverage.

Pay and Benefits

Salary: USD 145,000 - 170,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDental401kRemote WorkParental LeaveLearning BudgetEquityWellness Stipend

Key Requirements

•4–6 years of experience in creative strategy, performance marketing, or growth, with meaningful time in consumer health, wellness, or DTC subscription businesses.
•A hybrid creative and performance mindset: you understand what makes creative convert—not just what looks good—and can diagnose whether an issue is rooted in hook rate or hold rate.
•Proven track record of writing briefs and UGC scripts that have moved metrics; strong POV on direct response formats, hooks, and what earns trust in a health context.
•Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing), actively using them to move faster and expand testing capacity.
•Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions.

Experience:HealthcareConsumer healthWellnessDTC

Skills:CreativityCommunicationCollaborationData-driven decision makingBrief writing

Languages:English

Tech Stack:AIVideo generationCopy iterationUGCPlatformsBriefsAdvertising platformsAI tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Maven Clinic

Maven Clinic is a virtual-first women’s and family healthcare platform offering telehealth services, care navigation, and employer-sponsored programs covering fertility, pregnancy, postpartum, pediatrics, and family planning.

Industry: HealthTech

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Funding: Series D

Headquarters: New York, United States

Founded: 2014

Website LinkedIn

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Maven Clinic

1 month ago

Performance Creative Strategist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job.
•Translate performance data into creative direction by analyzing what’s working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs.
•Own creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life.
•Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action.
•Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expanding test coverage.

Pay and Benefits

Salary: USD 145,000 - 170,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDental401kRemote WorkParental LeaveLearning BudgetEquityWellness Stipend

Key Requirements

•4–6 years of experience in creative strategy, performance marketing, or growth, with meaningful time in consumer health, wellness, or DTC subscription businesses.
•A hybrid creative and performance mindset: you understand what makes creative convert—not just what looks good—and can diagnose whether an issue is rooted in hook rate or hold rate.
•Proven track record of writing briefs and UGC scripts that have moved metrics; strong POV on direct response formats, hooks, and what earns trust in a health context.
•Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing), actively using them to move faster and expand testing capacity.
•Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions.

Experience:HealthcareConsumer healthWellnessDTC

Skills:CreativityCommunicationCollaborationData-driven decision makingBrief writing

Languages:English

Tech Stack:AIVideo generationCopy iterationUGCPlatformsBriefsAdvertising platformsAI tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Maven Clinic

Industry: HealthTech

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Funding: Series D

Headquarters: New York, United States

Founded: 2014

Website LinkedIn