Performance Marketing Manager

Canva
Paris
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Data-driven decision-making","Optimization mindset","Creative collaboration","Experiment design","Cross-functional collaboration"]

Drive incremental user growth for France by owning day-to-day performance media buying across key channels, translating France priorities into plans and optimizing pacing, budgets, and experiments. Partner with creative and Data teams to run incrementality studies, calibrate MMMs, and turn performance results into creative insights. Improve funnels with CRO initiatives, manage creative rotation, and advance automation and AI-powered marketing systems.

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FursaFursa
Canva
Canva
2 months ago

Performance Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Drive incremental user growth for France by owning day-to-day performance media buying across key channels, translating France priorities into plans and optimizing pacing, budgets, and experiments. Partner with creative and Data teams to run incrementality studies, calibrate MMMs, and turn performance results into creative insights. Improve funnels with CRO initiatives, manage creative rotation, and advance automation and AI-powered marketing systems.
Location: Paris
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own day-to-day media buying, optimization, and pacing across multiple France channels, focusing on creative-led channels including Meta, YouTube/TikTok, and LinkedIn.
  • •Translate France priorities into concrete strategies and plans in partnership with global growth marketing and the France country team.
  • •Set the media mix, lead budget allocation review processes, and own the experiment roadmap.
  • •Partner with the Data team to run incrementality studies and interpret and calibrate MMMs, using MMP and platform data where appropriate.
  • •Manage creative rotation by scaling top assets, pausing low performers, flagging refresh needs, and leading CRO learning cycles across channels.

Pay and Benefits

Perks:EquityParental LeaveWellness Stipend

Key Requirements

  • •Proven hands-on media buying and budget management across major platforms, with strong media buying principles.
  • •Strong optimization mindset and confidence making data-driven decisions.
  • •Experience collaborating with creative teams using structured testing and iteration to improve performance.
  • •Familiarity with MMM, lift studies, and incrementality testing, including designing experiments independently and partnering with marketing science.
  • •Comfort working cross-functionally in a remote, multi-market environment, with French and good English.
Experience:Growth marketingMedia buyingIncrementality testingMarketing scienceCRO
Skills:Data-driven decision-makingOptimization mindsetCreative collaborationExperiment designCross-functional collaboration
Languages:FrenchEnglish
Tech Stack:MetaYouTubeTikTokLinkedInTikTok Content SuiteMMMMMPLift studiesIncrementality testingCROAutomationAI tooling

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
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