Senior Manager Performance Marketing

Drive digital performance marketing for The North Face in EMEA, aligning channel strategy (CRM, SEO, paid search, shopping, and paid social) to business and brand goals. Define and measure growth KPIs like ROAS, CAC, LTV, and incrementality, while leading agency and platform partnerships across major ad ecosystems. Own CRM and CDP programs, champion test-and-learn experimentation, and build dashboards to enable fast decision-making.