Senior Manager Performance Marketing

The North Face
Switzerland
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Stakeholder management","Presentation","Collaboration","Analytical thinking","Strategic execution"]

Drive digital performance marketing for The North Face in EMEA, aligning channel strategy (CRM, SEO, paid search, shopping, and paid social) to business and brand goals. Define and measure growth KPIs like ROAS, CAC, LTV, and incrementality, while leading agency and platform partnerships across major ad ecosystems. Own CRM and CDP programs, champion test-and-learn experimentation, and build dashboards to enable fast decision-making.

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FursaFursa
The North Face
The North Face
2 months ago

Senior Manager Performance Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 26 days agoStatus: Live

Job Summary

Drive digital performance marketing for The North Face in EMEA, aligning channel strategy (CRM, SEO, paid search, shopping, and paid social) to business and brand goals. Define and measure growth KPIs like ROAS, CAC, LTV, and incrementality, while leading agency and platform partnerships across major ad ecosystems. Own CRM and CDP programs, champion test-and-learn experimentation, and build dashboards to enable fast decision-making.
Location: Switzerland
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Design and deliver performance-marketing strategy across CRM, SEO, paid search, shopping, and paid social.
  • •Define and track KPIs (ROAS, CAC, LTV, incrementality) and present actionable insights to senior stakeholders.
  • •Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximize efficiency and innovation.
  • •Own CRM and CDP programs to boost retention and loyalty-member growth with the Loyalty team.
  • •Champion test-and-learn experimentation (A/B and multivariate tests) and build automated dashboards for real-time results.

Pay and Benefits

Perks:Gym MembershipMeal Allowance

Key Requirements

  • •7+ years leading performance marketing for a brand-led, multi-market business.
  • •Proven success across SEO, PPC, paid social, affiliates, CRM, and CDP.
  • •Strong mastery of GA4, Google Ads, Meta Business Manager, and Google Search Console, plus advanced Excel/PowerPoint skills.
  • •Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing).
  • •Exceptional stakeholder management and presentation skills; full professional English (another European language is a plus).
Experience:7+ years
Skills:Stakeholder managementPresentationCollaborationAnalytical thinkingStrategic execution
Languages:English
Tech Stack:GA4Google AdsMeta Business ManagerGoogle Search ConsoleExcelPowerPointMMMA/B testingMultivariate testing

Company Brief

The North Face
Designs, manufactures, and sells outdoor apparel, footwear, and equipment for activities like mountaineering, hiking, and skiing. Known for technical performance gear and iconic outerwear, the brand serves consumers worldwide through retail and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Alameda, United States
Founded: 1966
WebsiteLinkedIn