6 days ago

Director, Brand Influence, Advocacy & AI Discovery

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Drive Calendly’s customer advocacy strategy and AI-powered discovery engine by shaping how buyers find, trust, and recommend the brand. Own social media and PR/communications channel roadmaps, build advocacy programs (reviews, references, ambassadors, creator initiatives), and develop a customer evidence engine. Partner across Marketing, Product Marketing, Content, SEO, Growth, Customer Success, and Lifecycle Marketing to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and expand visibility across AI platforms and review communities.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Director level

Key Responsibilities

•Define and execute Calendly’s long-term customer advocacy and AI discovery strategy.
•Define and manage channel roadmaps for social media and PR/communications.
•Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs.
•Develop a customer evidence engine that turns customer success into trusted digital assets (e.g., reviews, UGC, tutorials, community discussions, executive advocacy).
•Lead, coach, and develop the advocacy, social, and PR team while establishing operating rhythms and measurable outcomes.

Travel: Low travel

Pay and Benefits

Salary: USD 186,529 - 279,793 annually

Equity and Bonus:Equity

Key Requirements

•12+ years of experience in brand marketing, customer marketing, community, product marketing, growth marketing, or customer advocacy.
•Experience building and scaling advocacy or community programs within a B2B SaaS organization.
•Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
•Experience building programs from 0→1 while scaling mature functions.
•Exceptional cross-functional leadership and executive communication skills with KPI/impact measurement experience.

Experience:12+ yearsB2B SaaSCustomer-led growthProduct-Led Growth (PLG)

Skills:Cross-functional leadershipExecutive communicationAnalytical mindset

Languages:English

Tech Stack:AI-powered search ecosystemsAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)ChatGPTGeminiClaudePerplexityMicrosoft CopilotG2TrustradiusRedditLinkedInYouTubeInfluitiveGainsightKhoros

Company Brief

Calendly

Provides a cloud-based scheduling platform that automates meeting coordination, calendar management, and appointment booking for businesses and professionals to eliminate back-and-forth scheduling.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Atlanta, United States

Founded: 2013

Website LinkedIn

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Calendly

6 days ago

Director, Brand Influence, Advocacy & AI Discovery

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Director level

Key Responsibilities

•Define and execute Calendly’s long-term customer advocacy and AI discovery strategy.
•Define and manage channel roadmaps for social media and PR/communications.
•Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs.
•Develop a customer evidence engine that turns customer success into trusted digital assets (e.g., reviews, UGC, tutorials, community discussions, executive advocacy).
•Lead, coach, and develop the advocacy, social, and PR team while establishing operating rhythms and measurable outcomes.

Travel: Low travel

Pay and Benefits

Salary: USD 186,529 - 279,793 annually

Equity and Bonus:Equity

Key Requirements

•12+ years of experience in brand marketing, customer marketing, community, product marketing, growth marketing, or customer advocacy.
•Experience building and scaling advocacy or community programs within a B2B SaaS organization.
•Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
•Experience building programs from 0→1 while scaling mature functions.
•Exceptional cross-functional leadership and executive communication skills with KPI/impact measurement experience.

Experience:12+ yearsB2B SaaSCustomer-led growthProduct-Led Growth (PLG)

Skills:Cross-functional leadershipExecutive communicationAnalytical mindset

Languages:English

Company Brief

Calendly

Provides a cloud-based scheduling platform that automates meeting coordination, calendar management, and appointment booking for businesses and professionals to eliminate back-and-forth scheduling.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Atlanta, United States

Founded: 2013

Website LinkedIn