Hybrid Sales Development Rep

Instructure
Salt Lake City
Workplace: HybridFull timeUSD 52,530 - 61,800 annuallyFunction: SalesSkills: ["Communication","Storytelling","Curiosity","Prioritization","Resilience"]

Generate qualified pipeline across an assigned territory by balancing inbound lead qualification with proactive outbound prospecting. Respond to inbound interest, run discovery conversations to uncover goals and pain points, and deliver relevant storytelling that connects prospects to Instructure solutions. Partner with a dedicated Drive Team to develop territory strategy, prioritize accounts, maintain CRM hygiene, and continuously improve conversion through coaching and data-driven iteration.

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FursaFursa
Instructure
Instructure
2 days ago

Hybrid Sales Development Rep

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Generate qualified pipeline across an assigned territory by balancing inbound lead qualification with proactive outbound prospecting. Respond to inbound interest, run discovery conversations to uncover goals and pain points, and deliver relevant storytelling that connects prospects to Instructure solutions. Partner with a dedicated Drive Team to develop territory strategy, prioritize accounts, maintain CRM hygiene, and continuously improve conversion through coaching and data-driven iteration.
Location: Salt Lake City
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Entry level

Key Responsibilities

  • •Own pipeline generation for an assigned territory, balancing inbound leads with proactive outbound prospecting.
  • •Qualify inbound interest by understanding needs, determining next steps, and responding quickly.
  • •Proactively prospect accounts and organizations aligned to the ideal customer profile within the territory.
  • •Partner with the Drive Team to develop territory/account strategies, prioritize opportunities, and align on follow-up plans.
  • •Execute personalized outreach and run discovery conversations that uncover goals and challenges, then connect them to Instructure solutions while maintaining CRM hygiene.

Pay and Benefits

Salary: USD 52,530 - 61,800 annually
Perks:Paid LeaveHealth InsuranceWellness StipendLearning Budget

Key Requirements

  • •Experience in sales development, outbound prospecting, inbound lead qualification, or a similar customer-facing sales role.
  • •Ability to work in-person from the Salt Lake City office at least 2 days a week.
  • •Strong written and verbal communication skills.
  • •Comfort working across both inbound and outbound sales motions.
  • •Comfort using modern sales tools and workflows, including Salesforce, Outreach, Demandbase, LinkedIn Sales Navigator, Zoom, Slack, and Google Suite.
Experience:Sales developmentOutbound prospectingInbound lead qualification
Skills:CommunicationStorytellingCuriosityPrioritizationResilience
Tech Stack:SalesforceOutreachDemandbaseLinkedIn Sales NavigatorZoomSlackGoogle SuiteEmailPhoneSocial mediaCRM

Company Brief

Instructure
Builds and delivers learning management and education technology solutions, best known for the Canvas LMS platform, serving K–12 schools, higher education institutions, and corporate learning programs worldwide.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Salt Lake City, United States
Founded: 2008
WebsiteLinkedIn