Social Media Strategist - YouTube

Adobe Systems
San Francisco
Workplace: OnsiteFull timeUSD 108,300 - 218,600 annuallyFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Analytics","Creative direction","Documentation","Collaboration","Data-driven decision-making"]

Own the strategy for YouTube-first content—from channel positioning and programming through creative direction, rollout planning, and audience growth. Partner with creative strategists to brief and review YouTube-specific creative (thumbnails, titles, intros, series structure). Build and maintain the content calendar, analyze performance in YouTube Studio, and translate discovery, packaging, retention, and monetization shifts into actionable recommendations.

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Adobe Systems
Adobe Systems
1 day ago

Social Media Strategist - YouTube

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Last checked: 5 hours agoStatus: Live

Job Summary

Own the strategy for YouTube-first content—from channel positioning and programming through creative direction, rollout planning, and audience growth. Partner with creative strategists to brief and review YouTube-specific creative (thumbnails, titles, intros, series structure). Build and maintain the content calendar, analyze performance in YouTube Studio, and translate discovery, packaging, retention, and monetization shifts into actionable recommendations.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Develop and maintain the YouTube content and programming calendar.
  • •Define channel strategy, positioning, content pillars, and programming model across long-form, Shorts, and live.
  • •Write YouTube strategy docs and translate platform mechanics into creative briefs and direction before content ships.
  • •Develop rollout plans and launches for new series, shows, and originals, including cadence, sequencing, and cross-platform support.
  • •Analyze channel and video performance and turn findings into recommendations for packaging, discovery, and engagement.

Pay and Benefits

Salary: USD 108,300 - 218,600 annually

Key Requirements

  • •5+ years in YouTube, video, or content strategy with a track record of growing channels or launching series.
  • •Deep YouTube proficiency in algorithm and discovery mechanics, packaging (titles/thumbnails), retention and average view duration, and channel architecture across Shorts, long-form, and live.
  • •Strong analytics skills with comfort using YouTube Studio and reading retention curves and traffic source data to drive decisions.
  • •Experience briefing creative teams and collaborating with creative strategists to turn platform insights into creative direction.
  • •Understanding of episodic and original content programming, including cadence and season structure, plus knowledge of search and discovery optimization (including AI/answer-engine visibility).
Experience:5+ yearsYouTubeVideo contentContent strategy
Skills:AnalyticsCreative directionDocumentationCollaborationData-driven decision-making
Tech Stack:YouTubeYouTube StudioShortsLLM-optimized content

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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