Baselane

2 months ago

Content Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Content Marketing Specialist within the Brand Marketing team responsible for developing and managing multi-channel content (blogs, web pages, webinars, social, emails) to drive acquisition, activation, and retention. Works cross-functionally with Growth, Product, Design, Sales, and Partnerships; uses customer and product data to inform strategy and leverages AI tools to improve workflows. Hybrid role in Toronto with 2 days/week in-office.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop content for target audiences across blogs, web pages, landing pages, market reports, webinars, social media content, paid ads, and emails to support growth and channel performance.
•Manage editorial workflows end-to-end, coordinating internal teams and external contributors to scale blog production and organic growth.
•Use customer, product, and performance data insights to inform content decisions and drive qualified leads and conversions.
•Ensure content reflects Baselane’s customer voice, product positioning, and brand quality across channels.
•Leverage AI tools to accelerate and improve content production workflows from research to optimization.

Pay and Benefits

Salary: CAD 60,000 - 75,000 annually

Equity and Bonus:Equity

Perks:EquityHealth InsuranceRemote WorkStipend

Key Requirements

•Bachelor’s degree in marketing, communications, or related field
•2-3 years of experience in content marketing, ideally in a tech or B2B environment
•Proven track record in creating high-quality content across channels that supports acquisition, activation, and retention
•Skilled at developing customer-focused content that clearly communicates product value and differentiation
•Strong cross-functional collaborator with experience working alongside Sales, Marketing, and Product teams

Experience:2-3 yearsTechB2BSaaS

Education:Bachelor's

Skills:CollaborationAnalytical thinkingAttention to detailProject managementCommunication

Languages:English

Tech Stack:WordPressWebflowClaudeChatGPTGeminiGrammarlyHubSpotNotionAsanaSEO

Company Brief

Baselane

Provides banking, payments, bookkeeping, and financial tools tailored for real estate investors and small property managers to simplify rental property finance and operations.

Industry: PropTech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2020

Website LinkedIn

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Baselane

2 months ago

Content Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop content for target audiences across blogs, web pages, landing pages, market reports, webinars, social media content, paid ads, and emails to support growth and channel performance.
•Manage editorial workflows end-to-end, coordinating internal teams and external contributors to scale blog production and organic growth.
•Use customer, product, and performance data insights to inform content decisions and drive qualified leads and conversions.
•Ensure content reflects Baselane’s customer voice, product positioning, and brand quality across channels.
•Leverage AI tools to accelerate and improve content production workflows from research to optimization.

Pay and Benefits

Salary: CAD 60,000 - 75,000 annually

Equity and Bonus:Equity

Perks:EquityHealth InsuranceRemote WorkStipend

Key Requirements

•Bachelor’s degree in marketing, communications, or related field
•2-3 years of experience in content marketing, ideally in a tech or B2B environment
•Proven track record in creating high-quality content across channels that supports acquisition, activation, and retention
•Skilled at developing customer-focused content that clearly communicates product value and differentiation
•Strong cross-functional collaborator with experience working alongside Sales, Marketing, and Product teams

Experience:2-3 yearsTechB2BSaaS

Education:Bachelor's

Skills:CollaborationAnalytical thinkingAttention to detailProject managementCommunication

Languages:English

Tech Stack:WordPressWebflowClaudeChatGPTGeminiGrammarlyHubSpotNotionAsanaSEO

Company Brief

Baselane

Provides banking, payments, bookkeeping, and financial tools tailored for real estate investors and small property managers to simplify rental property finance and operations.

Industry: PropTech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2020

Website LinkedIn