Sr Product Marketing Manager

Adobe Systems
San Francisco, San Jose
Workplace: OnsiteFull timeUSD 120,700 - 219,750 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Creative judgment","Attention to detail","Communication","Analytical thinking","Strategic problem-solving"]

Own evergreen acquisition marketing for Adobe Firefly, guiding messaging and channel strategy to move prospective users from consideration into trial. Partner with paid media and agencies to translate acquisition goals into briefs and test-and-learn plans, monitor channel levers tied to MAU and conversion, and help orchestrate user journeys with GTM. Stay current on roadmap updates and cultural moments, while serving as subject matter expert on Firefly UX and monetization.

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FursaFursa
Adobe Systems
Adobe Systems
1 week ago

Sr Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Own evergreen acquisition marketing for Adobe Firefly, guiding messaging and channel strategy to move prospective users from consideration into trial. Partner with paid media and agencies to translate acquisition goals into briefs and test-and-learn plans, monitor channel levers tied to MAU and conversion, and help orchestrate user journeys with GTM. Stay current on roadmap updates and cultural moments, while serving as subject matter expert on Firefly UX and monetization.
Location: San Francisco, San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Drive consideration and conversion by owning messaging and channel strategy to move prospects into trial.
  • •Partner with paid media and agencies on briefs, channel selection, test-and-learn agendas, and performance optimization.
  • •Steer channel levers by tracking which channels drive MAU and conversion and recommending shifts in approach.
  • •Orchestrate acquisition user journeys by partnering with GTM on journeys most likely to drive trial and conversion.
  • •Sustain momentum by incorporating roadmap updates, promos, and freemium/value messaging into always-on paid programs.

Pay and Benefits

Salary: USD 120,700 - 219,750 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of experience in product marketing, advertising, integrated marketing, or related roles.
  • •Experience in tech, creative products and tools, and/or generative AI is preferred.
  • •Strong attention to detail and creative judgment, with comfort providing constructive feedback cross-functionally.
  • •Exceptional communication skills to convey complex product information clearly to diverse audiences.
  • •Analytical and strategic problem-solving using data and customer insights to inform decisions.
Experience:8+ yearsProduct marketingAdvertisingIntegrated marketingGenerative AI
Education:
Skills:Creative judgmentAttention to detailCommunicationAnalytical thinkingStrategic problem-solving

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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