Global Panel Acquisition & Media Strategy Lead

Lead enterprise-wide respondent acquisition strategy and media investment governance across Kantar’s global online access panels. Drive cross-panel, portfolio-level optimization to improve scale, quality, efficiency, and long-term value while expanding focus in the Middle East, India, and China. Set acquisition measurement standards (CPAs, conversions, quality, LTV), oversee analytics dashboards and experimentation, and modernize ad-tech/tracking infrastructure for accurate attribution and compliance. Build a high-performing global team and partner with executive stakeholders and agencies.