Salesforce

2 weeks ago

Senior Director, Product Marketing, GTM and Adoption

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market and post-sale adoption for MuleSoft and Agent Fabric, covering pre-sale positioning through lifecycle programs that accelerate time-to-value, deepen product usage, and drive expansion revenue. Partner with Product, Sales, and Customer Success to shape messaging, sales plays, enablement, onboarding journeys, and adoption interventions. Lead and develop a team of 2–4 product marketers and report to the CMO.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Own GTM strategy for key product launches and capability releases, including messaging, sales plays, launch planning, and sales enablement across MuleSoft’s full portfolio and Agent Fabric.
•Own post-sale lifecycle and adoption marketing strategy by partnering with Product, Customer Success, and Sales to drive usage and reduce churn risk.
•Build and scale post-sale content, enablement, and campaign programs such as onboarding journeys, in-product messaging, adoption playbooks, and expansion campaigns.
•Define and track GTM and adoption KPIs and translate insights into marketing programs that improve activation, feature usage, time-to-value, and expansion.
•Lead and develop a team of 2–4 product marketers and represent the MuleSoft GTM voice in executive forums and customer briefings.

Pay and Benefits

Salary: USD 181,700 - 304,700 annually

Perks:MedicalDentalVisionHealth InsurancePaid ParentalLife Insurance401kEquity

Key Requirements

•12+ years of product marketing experience in enterprise software, with deep domain fluency in integration, API management, or agentic AI.
•Proven GTM leadership, including owning end-to-end launches and building positioning and sales plays from scratch with measurable pipeline/revenue impact.
•Adoption and lifecycle marketing experience moving customers from signed to activated to expanded, with programs that demonstrate results.
•Exceptional people leadership, including growing high-performing PMM teams and setting priorities under ambiguity.
•Strong executive presence and communication skills to translate technical capabilities into customer-facing value.

Experience:12+ yearsEnterprise softwareProduct marketingGo-to-marketAIIntegrationAPI managementAgentic AI

Skills:LeadershipWritten and verbal communicationCross-functional collaborationStrategic planningData-driven decision-making

Tech Stack:MuleSoftAgent FabricAgentforceAPI managementWebinarsQBRs

Company Brief

Salesforce

Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Salesforce

2 weeks ago

Senior Director, Product Marketing, GTM and Adoption

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Own GTM strategy for key product launches and capability releases, including messaging, sales plays, launch planning, and sales enablement across MuleSoft’s full portfolio and Agent Fabric.
•Own post-sale lifecycle and adoption marketing strategy by partnering with Product, Customer Success, and Sales to drive usage and reduce churn risk.
•Build and scale post-sale content, enablement, and campaign programs such as onboarding journeys, in-product messaging, adoption playbooks, and expansion campaigns.
•Define and track GTM and adoption KPIs and translate insights into marketing programs that improve activation, feature usage, time-to-value, and expansion.
•Lead and develop a team of 2–4 product marketers and represent the MuleSoft GTM voice in executive forums and customer briefings.

Pay and Benefits

Salary: USD 181,700 - 304,700 annually

Perks:MedicalDentalVisionHealth InsurancePaid ParentalLife Insurance401kEquity

Key Requirements

•12+ years of product marketing experience in enterprise software, with deep domain fluency in integration, API management, or agentic AI.
•Proven GTM leadership, including owning end-to-end launches and building positioning and sales plays from scratch with measurable pipeline/revenue impact.
•Adoption and lifecycle marketing experience moving customers from signed to activated to expanded, with programs that demonstrate results.
•Exceptional people leadership, including growing high-performing PMM teams and setting priorities under ambiguity.
•Strong executive presence and communication skills to translate technical capabilities into customer-facing value.

Experience:12+ yearsEnterprise softwareProduct marketingGo-to-marketAIIntegrationAPI managementAgentic AI

Skills:LeadershipWritten and verbal communicationCross-functional collaborationStrategic planningData-driven decision-making

Tech Stack:MuleSoftAgent FabricAgentforceAPI managementWebinarsQBRs

Company Brief

Salesforce

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor