Senior Director, Product Marketing, GTM and Adoption

Salesforce
San Francisco
Workplace: HybridFull timeUSD 181,700 - 304,700 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Executive communication","Cross-functional collaboration","Strategic thinking","Data fluency"]

Own MuleSoft’s end-to-end go-to-market strategy and post-sale adoption motion, guiding messaging and sales plays from pre-sale positioning through lifecycle programs that accelerate time-to-value, deepen usage, and drive expansion. Lead segmentation and KPI tracking for pipeline influence, activation, feature usage, and churn risk. Build global sales enablement and partner cross-functionally with Product, Customer Success, and Sales while managing a team of 2–4 product marketers.

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FursaFursa
Salesforce
Salesforce
2 months ago

Senior Director, Product Marketing, GTM and Adoption

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own MuleSoft’s end-to-end go-to-market strategy and post-sale adoption motion, guiding messaging and sales plays from pre-sale positioning through lifecycle programs that accelerate time-to-value, deepen usage, and drive expansion. Lead segmentation and KPI tracking for pipeline influence, activation, feature usage, and churn risk. Build global sales enablement and partner cross-functionally with Product, Customer Success, and Sales while managing a team of 2–4 product marketers.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own GTM strategy for key product launches and capability releases, including messaging, sales plays, launch planning, and sales enablement across MuleSoft’s portfolio.
  • •Design and scale post-sale lifecycle and adoption marketing programs—onboarding journeys, in-product messaging, adoption playbooks, and expansion campaigns.
  • •Define and track GTM/adoption KPIs (pipeline influence, activation, feature usage, time-to-value, expansion rate) and convert insights into marketing programs.
  • •Build and run global sales enablement for sellers, including onboarding programs, field updates, battlecards, and segment/industry/persona-tailored plays.
  • •Lead and develop a team of 2–4 product marketers; hire, onboard, set priorities, and manage operating rhythms and career growth.

Pay and Benefits

Salary: USD 181,700 - 304,700 annually
Perks:Health InsuranceDentalVisionPaid Parental401kLife InsuranceDisability Insurance

Key Requirements

  • •12+ years of product marketing experience in enterprise software, with deep fluency in integration, API management, or agentic AI.
  • •Proven GTM leadership owning end-to-end launches and building positioning and sales plays tied to pipeline and revenue outcomes.
  • •Adoption and lifecycle marketing experience moving customers from signed to activated to expanded and building programs that prove impact.
  • •Exceptional people leadership growing high-performing PMM teams and architecting a motion under ambiguity.
  • •Executive presence and cross-functional range to influence Product, Sales, and Customer Success, translating technical capabilities into customer value narratives.
Experience:Enterprise softwareProduct marketingGTMIntegrationAPI managementAgentic AI
Skills:LeadershipExecutive communicationCross-functional collaborationStrategic thinkingData fluency
Tech Stack:MuleSoftAPI managementIntegrationAgent FabricAgentforceGTM KPIs

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
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