Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)

Discover Financial
Richmond
Workplace: HybridFull timeUSD 96,500 - 110,100 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Self-starter","Organizational skills","Ownership mentality","Workload prioritization","Cross-functional collaboration"]

Manage day-to-day digital performance marketing campaigns for Capital One U.S. Card outbound acquisition channels, driving conversions through in-house strategy and execution. Develop and run campaign testing across creative, landing pages, audiences, and channel expansions; oversee end-to-end ad operations and continuous optimization. Partner with cross-functional teams to deliver display/ad strategy, tracking/tagging infrastructure, and data-backed creative and hypothesis testing.

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Discover Financial
Discover Financial
4 weeks ago

Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)

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Job Summary

Manage day-to-day digital performance marketing campaigns for Capital One U.S. Card outbound acquisition channels, driving conversions through in-house strategy and execution. Develop and run campaign testing across creative, landing pages, audiences, and channel expansions; oversee end-to-end ad operations and continuous optimization. Partner with cross-functional teams to deliver display/ad strategy, tracking/tagging infrastructure, and data-backed creative and hypothesis testing.
Location: Richmond
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute campaign testing across ad creative, landing pages, audiences, and channel expansion.
  • •Manage outbound performance marketing campaigns from planning and execution through analysis and reporting with business analysts.
  • •Oversee end-to-end ad operations to launch campaigns error-free and implement process improvements to streamline launches.
  • •Coordinate with internal teams (Legal, Compliance, Brand Marketing, Customer Experience, Analytics, Data, and Technology) to execute display ad strategies end-to-end.
  • •Serve as the subject matter expert in outbound marketing, including optimization techniques, campaign settings, tracking/tagging infrastructure, and inventory types.

Pay and Benefits

Salary: USD 96,500 - 110,100 annually

Key Requirements

  • •Bachelor’s degree or military experience.
  • •At least 2 years of experience in email or display ad marketing.
  • •At least 2 years of experience planning and implementing digital marketing strategies using Google or other inbox servicing ad platforms.
  • •At least 2 years of experience analyzing and evaluating campaign performance.
  • •At least 2 years of experience in paid media and performance marketing, including high-volume accounts and large media budgets (preferred).
Experience:2+ yearsEmail marketingDisplay advertisingPerformance marketingD2C marketing
Education:Bachelor's
Skills:Self-starterOrganizational skillsOwnership mentalityWorkload prioritizationCross-functional collaboration
Tech Stack:Google AdsGmailDemand GenYahooMicrosoftDisplay adsLanding pagesTracking/tagging

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn