Director, Global Brand Marketing

Tapestry
New York
Workplace: HybridFull timeUSD 150,000 - 175,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Communication","Organization","Prioritization","Adaptability","Problem-solving"]

Lead the development and execution of global brand strategies and campaigns to build cultural relevance, brand heat, and long-term equity. Own the editorial marketing calendar by prioritizing global marketing messages informed by consumer insights and research. Partner with regional teams, creative agencies, and cross-functional leaders across consumer insights, media, talent, influencers, and press to deliver cohesive, modern storytelling worldwide. Serve as a brand guardian for Gen Z resonance across channels and cultures.

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Tapestry
Tapestry
5 months ago

Director, Global Brand Marketing

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Job Summary

Lead the development and execution of global brand strategies and campaigns to build cultural relevance, brand heat, and long-term equity. Own the editorial marketing calendar by prioritizing global marketing messages informed by consumer insights and research. Partner with regional teams, creative agencies, and cross-functional leaders across consumer insights, media, talent, influencers, and press to deliver cohesive, modern storytelling worldwide. Serve as a brand guardian for Gen Z resonance across channels and cultures.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute global brand strategies and campaigns to drive cultural relevance, brand heat, and long-term equity.
  • •Shape and lead the editorial marketing calendar, prioritizing global marketing messages informed by consumer insights and research.
  • •Partner with consumer insights, media, talent, influencer, and press teams to drive global impact while enabling localization with intention.
  • •Collaborate with regional and local country marketing teams to deliver effective, sustained marketing plans.
  • •Act as a brand guardian to ensure marketing campaigns show up in relevant environments for a Timeless Gen Z consumer.

Pay and Benefits

Salary: USD 150,000 - 175,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveDisability InsuranceTuition Assistance

Key Requirements

  • •10+ years of experience in brand marketing and integrated marketing planning.
  • •Exceptional organizational skills with thorough attention to detail.
  • •Excellent written and verbal communication skills.
  • •Ability to prioritize, stay nimble, and adapt while meeting deadlines.
  • •Strong self-starter who can operate in ambiguity; curiosity and resourcefulness to identify and resolve problems.
Experience:10+ yearsBrand marketingIntegrated marketing
Skills:CommunicationOrganizationPrioritizationAdaptabilityProblem-solving
Tech Stack:Microsoft

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
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