WPP Media| Senior Activation Manager, Japan

WPP
Tokyo
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 4-8 yearsSkills: ["Communication","Critical thinking","Stakeholder management","Coaching","Problem solving"]

Own performance marketing activation across Search, Social, Display, and Video—guiding supplier relationships and delivering consistently excellent, innovative recommendations. Lead performance strategy and campaign execution end-to-end, including spend recommendations and quarterly business reviews. Build annual learning and testing plans, forecast and reforecast performance, develop case studies, and coach junior team members. Manage direct reports and ensure adherence to controls and best practices across multiple channels.

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FursaFursa
WPP
WPP
4 days ago

WPP Media| Senior Activation Manager, Japan

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Job Summary

Own performance marketing activation across Search, Social, Display, and Video—guiding supplier relationships and delivering consistently excellent, innovative recommendations. Lead performance strategy and campaign execution end-to-end, including spend recommendations and quarterly business reviews. Build annual learning and testing plans, forecast and reforecast performance, develop case studies, and coach junior team members. Manage direct reports and ensure adherence to controls and best practices across multiple channels.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Manage team members to deliver consistently across multiple campaigns.
  • •Own performance strategy and embed it into overall campaign strategy, with full responsibility for campaign performance start-to-finish.
  • •Accountable for adherence to controls and best practices across multiple channels and final approval on performance forecast/reforecast.
  • •Build an annual learning agenda and test plan for assigned portfolios; develop case studies.
  • •Manage 2–3 direct reports and a team of 4–6 through staff reviews, career planning, and coaching; handle troubleshooting and communication with clients and stakeholders.

Key Requirements

  • •Approximately 4–8 years experience in a digital media agency, including at least 3 years of media buying and 2 years of people management.
  • •Specialization in performance-driven campaigns and experience planning/running larger-scale campaigns across multiple markets with CPA targets.
  • •Experience with campaign management tools including Adwords, Doubleclick search, Marin, and Kenshoo.
  • •Adwords Certification; Facebook Blueprint or Doubleclick certification is a plus.
  • •Proficiency in Excel (Pivot Tables, VLookups) and strong analysis/critical thinking with excellent verbal and written communication.
Experience:4-8 yearsDigital media agencyPerformance-driven campaignsMultimarket campaignsOnline advertisingDigital marketing
Skills:CommunicationCritical thinkingStakeholder managementCoachingProblem solving
Certifications:Adwords CertificationFacebook BlueprintDoubleclick certification
Languages:English
Tech Stack:SearchSocialDisplayVideoAdwordsDoubleclick searchMarinKenshooExcelPivot TablesVLookupsCPA targets

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn