Performance Marketing Manager (AI-native)

Manara
Egypt
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Data-driven","Communication","Collaboration","Problem-solving","Analytical thinking"]

Performance Marketing Manager (AI-native) drives end-to-end paid media across six platforms for Egypt, KSA, and UAE, and owns activation/retention via email and WhatsApp. You’ll build AI-augmented acquisition and activation engines, run 50+ ad variants per campaign, optimize landing pages and tracking, and deliver real-time dashboards while coordinating across programs and markets.

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FursaFursa
Manara
Manara
6 months ago

Performance Marketing Manager (AI-native)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Performance Marketing Manager (AI-native) drives end-to-end paid media across six platforms for Egypt, KSA, and UAE, and owns activation/retention via email and WhatsApp. You’ll build AI-augmented acquisition and activation engines, run 50+ ad variants per campaign, optimize landing pages and tracking, and deliver real-time dashboards while coordinating across programs and markets.
Location: Egypt
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end paid media strategy and execution across Meta, Google, YouTube, TikTok, Snapchat, and X for Egypt, KSA, and UAE
  • •Manage and optimize ad spend across programs (AWS, Google AI for Teachers, Salesforce KSA) and build per-country campaign structures with localized targeting
  • •Run continuous A/B tests on creative, copy, audiences, and placements, using AI to generate 50+ ad variants per campaign
  • •Set up and manage conversion tracking, attribution, and pixel infrastructure across all platforms
  • •Own the signup-to-active-user conversion funnel: email nurture sequences, WhatsApp campaigns, and onboarding flows

Key Requirements

  • •3–5 years managing paid digital campaigns across Meta Ads, Google Ads, and at least 2 of: TikTok, Snapchat, YouTube, X; with ROI accountability
Experience:EdtechEducation technologyUps k? there's no years
Skills:Data-drivenCommunicationCollaborationProblem-solvingAnalytical thinking
Languages:EnglishArabic
Tech Stack:Meta AdsGoogle AdsYouTubeTikTokSnapchatXAI toolsClaudeChatGPTJasperHubSpotMailchimpBrevoWhatsApp Business API

Company Brief

Manara
Manara is an MENA-focused upskilling and talent platform that trains, certifies, and connects software engineers and professionals (with emphasis on women and Palestine) to global tech jobs and employer partners through cohort-based programs and employer partnerships.
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Growth: Early Stage Startup
Funding: Pre Seed
Headquarters: San Francisco, United States
Founded: 2020
WebsiteLinkedIn