Director of Product Marketing

Adobe Systems
San Francisco, Washington, Texas, New York, California
Full timeUSD 170,000 - 320,000 annuallyFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Strategic thinking","Communication","Results orientation","Cross-functional collaboration","Data-driven decision-making"]

Own end-to-end Product Marketing strategy for Adobe Education Institutions, including market strategy, positioning, commercialization, and GTM execution. Drive growth across Creative & Business Professional audiences by leading GTM for major product launches, building ICP/segmentation, and using data to track ARR and MAU targets. Partner with Product, Sales, Marketing, and Customer Success to shape roadmap, packaging, pricing, and sales enablement while leading and scaling a team of product marketers.

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Adobe Systems
Adobe Systems
1 day ago

Director of Product Marketing

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Last checked: 7 hours agoStatus: Live

Job Summary

Own end-to-end Product Marketing strategy for Adobe Education Institutions, including market strategy, positioning, commercialization, and GTM execution. Drive growth across Creative & Business Professional audiences by leading GTM for major product launches, building ICP/segmentation, and using data to track ARR and MAU targets. Partner with Product, Sales, Marketing, and Customer Success to shape roadmap, packaging, pricing, and sales enablement while leading and scaling a team of product marketers.
Location: San Francisco, Washington, Texas, New York, California
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own end-to-end core Product Marketing strategy for Adobe Education Institutions, including positioning, commercialization, product launches, customer insights, and GTM execution.
  • •Drive growth across Creative & Business Professional audiences across Adobe’s portfolio and institutional buyers in the US.
  • •Lead market analysis to identify, prioritize, and scale future growth segments, audiences, products, and geographies.
  • •Lead GTM strategy and execution for major product launches, ensuring cross-functional alignment across Product, Sales, Marketing, Customer Success, and Executive Leadership.
  • •Build and evolve GTM deliverables (messaging, positioning, offers, launch plans, sales enablement, personas, and competitive insights) and define ICP/segmentation to improve growth.

Pay and Benefits

Salary: USD 170,000 - 320,000 annually

Key Requirements

  • •12+ years in B2B Enterprise Product Marketing.
  • •6+ years of people management experience.
  • •Deep understanding of the B2B Enterprise GTM funnel and buying journey.
  • •Expertise in messaging, product strategy, GTM launch, and sales enablement.
  • •Ability to use complex data to prioritize and operate across large matrixed organizations.
Experience:12+ yearsB2BEnterpriseGTMEducation industry
Skills:Strategic thinkingCommunicationResults orientationCross-functional collaborationData-driven decision-making
Tech Stack:Adobe Creative CloudAdobe PhotoshopAdobe InDesignAdobe IllustratorAdobe Premiere ProAdobe FireflyAdobe AcrobatAdobe Acrobat ExpressAdobe ExpressStudent SpacesAI

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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