Senior Software Engineer, Ads Measurement & Effectiveness

TikTok
San Jose
Full timeFunction: Software EngineeringSkills: ["Collaboration","Mentorship","Self-starter mindset","Curiosity","Cross-functional communication"]

Build and expand TikTok’s Ads Measurement & Effectiveness products, including Split Test, Conversion Lift (CLS), and Brand Lift (BLS). Design highly scalable backend systems that power large-scale data pipelines and real-time experimentation frameworks for causal inference. Collaborate with product, data science, and infrastructure teams to improve uplift optimization, bias correction, and cross-platform attribution, and integrate third-party measurement partners while supporting privacy compliance and high-QPS, multi-region deployments.

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FursaFursa
TikTok
TikTok
1 month ago

Senior Software Engineer, Ads Measurement & Effectiveness

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Build and expand TikTok’s Ads Measurement & Effectiveness products, including Split Test, Conversion Lift (CLS), and Brand Lift (BLS). Design highly scalable backend systems that power large-scale data pipelines and real-time experimentation frameworks for causal inference. Collaborate with product, data science, and infrastructure teams to improve uplift optimization, bias correction, and cross-platform attribution, and integrate third-party measurement partners while supporting privacy compliance and high-QPS, multi-region deployments.
Location: San Jose
Employment Type: Full time
Job Function: Software Engineering
Seniority: Mid level

Key Responsibilities

  • •Design and develop highly scalable backend systems to measure ad effectiveness.
  • •Own and expand core measurement products like Split Test, CLS, and BLS.
  • •Build and optimize large-scale data pipelines and real-time experimentation frameworks.
  • •Collaborate cross-functionally with product, infrastructure, and data science teams to deliver measurable impact.
  • •Integrate third-party measurement partners and help evolve infrastructure for privacy compliance, high QPS environments, and multi-region deployment.

Key Requirements

  • •Software development experience in backend or data-intensive systems.
  • •Proficiency in at least one of Python, Go, Java, or C/C++.
  • •Strong system design, algorithms, and data structures knowledge.
  • •Experience with large-scale backend architecture or data infrastructure.
  • •Domain knowledge in ads tech and experimentation methodology (preferred).
Experience:Advertising measurementAds techExperimentationCausal inferenceDigital marketingReal-time systems
Skills:CollaborationMentorshipSelf-starter mindsetCuriosityCross-functional communication
Tech Stack:PythonGoJavaC/C++

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn