Head of Modern Trade

Pernod Ricard
Vietnam
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Strategic planning","Stakeholder management","Negotiation","Data-driven decision-making"]

Own Modern Trade growth strategy for Vietnam, driving profitability through channel planning, customer business plans, and omni-channel O2O initiatives. Lead Western On Trade planning, trade spend ROI, budgeting, and performance management across key partners and accounts. Manage key account relationships and negotiations, ensure in-store execution and compliance, and use market data (e.g., Nielsen/Kantar/IRI) to track KPIs and guide activations and reporting. Lead and develop the Modern Trade team.

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Pernod Ricard
Pernod Ricard
1 month ago

Head of Modern Trade

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Last checked: 18 hours agoStatus: Live

Job Summary

Own Modern Trade growth strategy for Vietnam, driving profitability through channel planning, customer business plans, and omni-channel O2O initiatives. Lead Western On Trade planning, trade spend ROI, budgeting, and performance management across key partners and accounts. Manage key account relationships and negotiations, ensure in-store execution and compliance, and use market data (e.g., Nielsen/Kantar/IRI) to track KPIs and guide activations and reporting. Lead and develop the Modern Trade team.
Location: Vietnam
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute Modern Trade strategies for Vietnam to grow presence and achieve profitability targets.
  • •Build and run strategic and tactical business plans with cross-functional teams, including customer business plans and business review cadence.
  • •Lead omni-channel O2O initiatives with MT retailers and e-retail platforms and oversee Western On Trade strategy, distribution, sell-in/depletion/sell-out performance.
  • •Manage budgeting and control including A&P budget support, forecast, trade spend ROI, and trade terms (listing fees, shelf rental, rebates) compliance.
  • •Lead key account management: negotiate trading terms/framework agreements, ensure in-store execution standards, and develop and manage the MT team.

Key Requirements

  • •University degree.
  • •At least 10 years of relevant experience in Modern Trade sales and 5 years in a management role.
  • •Relevant experience in the alcoholic beverage industry or FMCG is preferred strongly.
  • •Expertise in Modern Trade industry best practices and cross-functional consulting.
  • •Experience managing key accounts, business reviews, and trade/ROI performance.
Experience:10+ yearsFMCGAlcoholic beverage
Education:Bachelor's
Skills:LeadershipStrategic planningStakeholder managementNegotiationData-driven decision-making
Tech Stack:NielsenKantarIRIGrab MartShopeeLazada

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn