Head of Modern Trade

Own Modern Trade growth strategy for Vietnam, driving profitability through channel planning, customer business plans, and omni-channel O2O initiatives. Lead Western On Trade planning, trade spend ROI, budgeting, and performance management across key partners and accounts. Manage key account relationships and negotiations, ensure in-store execution and compliance, and use market data (e.g., Nielsen/Kantar/IRI) to track KPIs and guide activations and reporting. Lead and develop the Modern Trade team.