Customer & Category Marketing Manager Household (Lisbon, Lisboa, PT, N/A)

Reckitt
Lisbon
Full timeFunction: Marketing & GrowthExperience: 3-4 yearsEducation: bachelorsSkills: ["Analytical thinking","Commercial mindset","Execution excellence","Cross-functional collaboration","Communication and influencing"]

Drive customer and category growth across retail channels in Portugal by translating shopper and market insights into actionable customer plans and omnichannel activation. Partner with Sales, Marketing, Supply, and Category teams to execute aligned business plans, promotional calendars, and in-store visibility initiatives. Manage point-of-sale materials and agency delivery, while building data-driven business cases and monitoring performance and ROI to optimize category results.

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Reckitt
Reckitt
1 day ago

Customer & Category Marketing Manager Household (Lisbon, Lisboa, PT, N/A)

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Job Summary

Drive customer and category growth across retail channels in Portugal by translating shopper and market insights into actionable customer plans and omnichannel activation. Partner with Sales, Marketing, Supply, and Category teams to execute aligned business plans, promotional calendars, and in-store visibility initiatives. Manage point-of-sale materials and agency delivery, while building data-driven business cases and monitoring performance and ROI to optimize category results.
Location: Lisbon
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute customer and shopper marketing strategies aligned with brand priorities and commercial objectives.
  • •Partner with Sales, Marketing, Supply, and Category teams to deliver aligned business plans and insight-led recommendations.
  • •Lead promotional planning, activation calendars, visibility initiatives, and omnichannel shopper engagement programs.
  • •Manage development and production of point-of-sale materials and oversee activation execution from briefing through delivery.
  • •Manage creative/production/activation agencies and build data-driven customer presentations, business cases, and performance monitoring for optimization.

Pay and Benefits

Perks:Parental BenefitsEmployee AssistanceLife InsuranceShare Plans

Key Requirements

  • •Degree in Marketing, Business Administration, Economics, or related field.
  • •Minimum 3-4 years’ experience in Customer Marketing, Shopper Marketing, Trade Marketing, Category Management, or similar FMCG commercial role.
  • •Strong commercial acumen with ability to translate shopper/consumer/market insights into growth plans.
  • •Solid understanding of the Portuguese retail landscape and category management and commercial planning processes.
  • •Experience working with creative/production agencies, including campaign development and execution processes.
Experience:3-4 yearsFMCGRetailShopper marketingCategory management
Education:Bachelor's in Marketing, Business Administration, Economics (or related field)
Skills:Analytical thinkingCommercial mindsetExecution excellenceCross-functional collaborationCommunication and influencing
Languages:PortugueseEnglish
Tech Stack:ExcelNielsenCircanaEmnosPoint-of-sale materials

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn