Data Center and AI Brand Strategist

Intel
Santa Clara, Phoenix, Austin
Workplace: HybridFull timeUSD 145,850 - 247,930 annuallyFunction: Data Science & Machine LearningExperience: 6+ yearsEducation: bachelorsSkills: ["Stakeholder management","Strategic thinking","Data-driven decision-making","Project management","Presentation skills"]

Lead Intel’s data center and AI (DCAI) brand strategy across hardware and software, shaping brand portfolio decisions from naming and hierarchy to technically nuanced product categorization. Partner with silicon architects, engineers, product marketing, designers, and executive stakeholders to align enterprise, cloud, and developer brand storytelling. Use brand insights and competitive benchmarking to refine strategy, and manage internal/external brand and naming resources while driving efficient brand activation across silicon, systems, and software workstreams.

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Intel
Intel
2 days ago

Data Center and AI Brand Strategist

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Job Summary

Lead Intel’s data center and AI (DCAI) brand strategy across hardware and software, shaping brand portfolio decisions from naming and hierarchy to technically nuanced product categorization. Partner with silicon architects, engineers, product marketing, designers, and executive stakeholders to align enterprise, cloud, and developer brand storytelling. Use brand insights and competitive benchmarking to refine strategy, and manage internal/external brand and naming resources while driving efficient brand activation across silicon, systems, and software workstreams.
Location: Santa Clara, Phoenix, Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Create, curate, and manage Intel’s data center and AI product brand strategy across hardware and software for multiple workload types.
  • •Define and implement brand creation decisions including naming conventions, nomenclature, hierarchy, categories, and segmentation across silicon, systems, and software tiers.
  • •Partner cross-functionally with silicon architects, hardware/software engineers, product marketing, and designers to align branding with underlying technology.
  • •Manage senior stakeholders across business units, engineering, sales, and marketing to drive alignment on long-term brand decisions.
  • •Collaborate on brand activation and visual identity for enterprise, cloud, and developer audiences, using insights and benchmarking to refine brand strategy.

Pay and Benefits

Salary: USD 145,850 - 247,930 annually
Equity and Bonus:Equity
Perks:Health InsuranceRetirementPaid LeaveEquity

Key Requirements

  • •6+ years of experience in brand strategy, brand management, brand marketing, product marketing, or brand naming (agency or client-side).
  • •3+ years presenting to executive stakeholders.
  • •3+ years in technology branding, ideally including data center, semiconductor, cloud infrastructure, or enterprise IT categories.
  • •Demonstrated understanding of core data center and AI hardware/software concepts (CPUs, GPUs, AI accelerators, memory/interconnect fundamentals, AI software stacks).
  • •Preferably a Bachelor’s degree in business, marketing, or a related field (technical degree/coursework is a plus).
Experience:6+ yearsData centerAI infrastructureSemiconductorCloud infrastructureEnterprise ITB2B technologyEnterpriseDeveloper-facing products
Education:Bachelor's in business, marketing, or a related field
Skills:Stakeholder managementStrategic thinkingData-driven decision-makingProject managementPresentation skills
Tech Stack:CPUsGPUsAI acceleratorsMemoryInterconnect fundamentalsAI software stacksFrameworksCompilersRuntime librariesOrchestration toolsHeterogeneous computingTrainingInferenceModel servingOpen software ecosystems

Company Brief

Intel
Designs and manufactures semiconductor chips, processors, and related hardware for PCs, data centers, networking, and embedded applications, while providing software and services to accelerate computing across industries globally.
Industry: Electronics Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Santa Clara, United States
Founded: 1968
Glassdoor
Glassdoor: 3.8
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