Director UX, Growth

HelloFresh
Toronto, New York, Berlin
Full timeCAD 143,850 - 153,850 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Craft leadership","Hands-on leadership","High agency","Data fluency","People leadership"]

Lead the Growth UX end-to-end across HelloFresh and Factor, shaping the full funnel from acquisition and activation through conversion, retention, and reactivation of lapsed customers. Build and scale a team of six UX designers, partnering with content design, research strategy, Growth product, marketing, lifecycle/CRM, and engineering across web and app. Drive experimentation with behavioral data, set craft and quality bars, and help make the organization AI-native in how growth experiences are designed and delivered.

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HelloFresh
HelloFresh
13 hours ago

Director UX, Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead the Growth UX end-to-end across HelloFresh and Factor, shaping the full funnel from acquisition and activation through conversion, retention, and reactivation of lapsed customers. Build and scale a team of six UX designers, partnering with content design, research strategy, Growth product, marketing, lifecycle/CRM, and engineering across web and app. Drive experimentation with behavioral data, set craft and quality bars, and help make the organization AI-native in how growth experiences are designed and delivered.
Location: Toronto, New York, Berlin
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the Growth UX funnel across the full customer journey: acquisition and activation, conversion, retention, and reactivation.
  • •Run a test-and-learn program using behavioral data as a primary design input, setting hypotheses and designing experiments/A-B tests with statistical rigor.
  • •Set strategy before screens by tying UX decisions to business outcomes and defining direction prior to design execution.
  • •Define what excellent looks like for Growth UX and raise the quality bar, building systems and patterns that enable consistent, high-quality shipping across web and app.
  • •Lead AI-native ways of working and transformation in the domain, from insight synthesis to rapid prototyping to the path from design to code, while setting AI-assisted quality standards.

Pay and Benefits

Salary: CAD 143,850 - 153,850 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalPaid LeaveParental LeaveLearning BudgetGym Membership

Key Requirements

  • •10+ years in product design, including experience leading and growing teams in a consumer (B2C) or product-led environment with impact on activation, conversion, retention, and reactivation.
  • •Exceptional craft and hands-on ability to lead with credibility while bringing distinct brands to life consistently across an experience.
  • •High agency—push for the right solution over the convenient one and drive execution without waiting for permission.
  • •AI-native practice: use AI across the design workflow (insight synthesis, rapid prototyping, design to code) and scale it responsibly at a high-quality bar.
  • •Fluency with tools like Figma and Claude, plus strong experimentation and data fluency (behavioral data, A/B testing, funnel analysis).
Experience:10+ yearsB2CProduct-ledConsumer
Skills:Craft leadershipHands-on leadershipHigh agencyData fluencyPeople leadership
Languages:English
Tech Stack:FigmaClaudeA/B testingBehavioral dataRapid prototypingDesign to codeAI

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn