Mastercard

1 week ago

Director – Consumer Acquisition and Engagement, Product

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 minutes agoStatus: Live

Job Summary

Lead the Consumer Acquisition & Engagement (CA&E) Products go-to-market strategy for North LAC, driving regional growth through commercialization of Loyalty solutions and offers. Own differentiated market strategies, media and digital marketing subject-matter expertise, and performance optimization. Partner with product, sales, account management, and marketing to shape product narratives, sales enablement, RFP responses, and measurement frameworks that connect campaigns to measurable business outcomes.

Location: Buenos Aires, Santiago

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Drive regional growth by leading commercialization strategy for CA&E solutions across LAC, focused on marketing, personalization, and data-driven engagement.
•Define and execute differentiated go-to-market strategies based on market maturity, customer priorities, competitive dynamics, and regional opportunities.
•Serve as regional subject matter expert on media and customer engagement trends, including media planning, audience targeting, campaign orchestration, and performance optimization.
•Partner with Sales, Account Management, and Product teams to support strategic client engagements, commercial proposals, and RFP responses.
•Establish success metrics and measurement frameworks to evaluate commercialization effectiveness and business impact, while aligning cross-functional matrixed teams.

Key Requirements

•More than 10 years’ experience in product marketing, media, marketing strategy, or related roles, with a track record of driving growth in complex markets.
•Strong background in integrated media planning, performance marketing, audience strategy, measurement, and media agency collaboration models.
•Deep knowledge of digital marketing, loyalty, consumer engagement, and personalization, translating platform capabilities into client value.
•Proven ability to lead cross-functional initiatives and influence senior stakeholders in highly matrixed international organizations.
•Experience developing go-to-market strategies, sales enablement programs, and customer-facing narratives that support adoption and commercialization at scale.

Experience:10+ years

Skills:Strategic thinkingStorytellingCommunicationExecutive presenceSolution-oriented

Company Brief

Mastercard

Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Mastercard

1 week ago

Director – Consumer Acquisition and Engagement, Product

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 minutes agoStatus: Live

Job Summary

Location: Buenos Aires, Santiago

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Drive regional growth by leading commercialization strategy for CA&E solutions across LAC, focused on marketing, personalization, and data-driven engagement.
•Define and execute differentiated go-to-market strategies based on market maturity, customer priorities, competitive dynamics, and regional opportunities.
•Serve as regional subject matter expert on media and customer engagement trends, including media planning, audience targeting, campaign orchestration, and performance optimization.
•Partner with Sales, Account Management, and Product teams to support strategic client engagements, commercial proposals, and RFP responses.
•Establish success metrics and measurement frameworks to evaluate commercialization effectiveness and business impact, while aligning cross-functional matrixed teams.

Key Requirements

•More than 10 years’ experience in product marketing, media, marketing strategy, or related roles, with a track record of driving growth in complex markets.
•Strong background in integrated media planning, performance marketing, audience strategy, measurement, and media agency collaboration models.
•Deep knowledge of digital marketing, loyalty, consumer engagement, and personalization, translating platform capabilities into client value.
•Proven ability to lead cross-functional initiatives and influence senior stakeholders in highly matrixed international organizations.
•Experience developing go-to-market strategies, sales enablement programs, and customer-facing narratives that support adoption and commercialization at scale.

Experience:10+ years

Skills:Strategic thinkingStorytellingCommunicationExecutive presenceSolution-oriented

Company Brief

Mastercard

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor