Digital Engagement Team Lead

U.S. Bancorp
Minneapolis, Atlanta, Chicago, Cincinnati, Charlotte, Los Angeles
Workplace: HybridFull timeUSD 149,515 - 175,900 annuallyFunction: Administration & Executive AssistanceExperience: 10+ yearsEducation: bachelorsSkills: ["Coaching","Stakeholder management","Program management","Decision-making","Problem-solving"]

Lead end-to-end delivery and optimization of U.S. Bank’s marketing personalization campaigns across owned digital channels including the public website, secure online banking portal, and mobile app. Coach and mentor a small team of Engagement Managers while overseeing marketing operations for key business lines. Partner across business and marketing technology teams to drive operational excellence, measurable performance improvements, and innovation in analytics-driven experimentation and AI-powered personalization.

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U.S. Bancorp
U.S. Bancorp
2 days ago

Digital Engagement Team Lead

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Last checked: 20 hours agoStatus: Live

Job Summary

Lead end-to-end delivery and optimization of U.S. Bank’s marketing personalization campaigns across owned digital channels including the public website, secure online banking portal, and mobile app. Coach and mentor a small team of Engagement Managers while overseeing marketing operations for key business lines. Partner across business and marketing technology teams to drive operational excellence, measurable performance improvements, and innovation in analytics-driven experimentation and AI-powered personalization.
Location: Minneapolis, Atlanta, Chicago, Cincinnati, Charlotte, Los Angeles
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end delivery and optimization of marketing personalization campaigns across owned digital channels (website, online banking portal, and mobile app).
  • •Coach and mentor a small team of business line-dedicated Engagement Managers to improve campaign planning, intake, tactics, execution, timing, and reporting.
  • •Translate business strategy into successful digital marketing tactics while driving operational excellence and continuous improvement.
  • •Liaise between business line executives, marketing leaders, and marketing technology delivery teams to align on innovation opportunities and execution.
  • •Serve as a thought leader by advancing analytics-driven experimentation, automation, and AI-powered personalization strategies.

Pay and Benefits

Salary: USD 149,515 - 175,900 annually
Perks:Health InsuranceDentalVisionLife InsuranceLong-term Disability401kRetirementPaid LeaveHolidayAdoption AssistanceParental Leave

Key Requirements

  • •Bachelor’s degree or equivalent work experience, plus 10+ years in marketing, communications, digital engagement, customer experience, or related fields.
  • •5+ years of leadership experience coaching teams and driving measurable outcomes.
  • •Experience leading enterprise-scale strategies, influencing senior leaders, and managing complex cross-functional initiatives.
  • •Strong digital marketing campaign process knowledge (strategy, intake, content and creative/compliance reviews, testing, release, and optimization).
  • •Experience with Adobe marketing platforms (e.g., Journey Optimizer, Offer Decisioning, Target) and paid digital advertising formats (programmatic and social).
Experience:10+ yearsDigital marketingMartechAd techCustomer experience
Education:Bachelor's
Skills:CoachingStakeholder managementProgram managementDecision-makingProblem-solving
Tech Stack:Adobe Journey OptimizerOffer DecisioningAdobe TargetJiraAdobe WorkfrontConfluenceMuralOffice 365ProgrammaticSocialAI-powered personalization

Company Brief

U.S. Bancorp
U.S. Bancorp is the parent company of U.S. Bank, providing consumer, business, and institutional banking services including lending, payments, treasury management, wealth management, and merchant solutions across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Minneapolis, United States
Founded: 1863
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Glassdoor: 3.8
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