Senior Product Marketing Manager, Orchestration

Braze
New York
Full timeUSD 109,000 - 163,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Storytelling","Problem-solving","Strategic thinking","Written communication","Cross-functional collaboration"]

Own go-to-market strategy and positioning for orchestration products, partnering with product and PMM teams to deliver differentiated AI messaging tied to customer outcomes. Lead market, competitive, and customer research; craft messaging and collateral across web, demos, decks, webinars, blogs, and customer stories; and independently drive product launches. Enable GTM through thought leadership, demos, training, and programs that drive adoption and retention.

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FursaFursa
Braze
Braze
1 month ago

Senior Product Marketing Manager, Orchestration

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Last checked: 2 hours agoStatus: Live

Job Summary

Own go-to-market strategy and positioning for orchestration products, partnering with product and PMM teams to deliver differentiated AI messaging tied to customer outcomes. Lead market, competitive, and customer research; craft messaging and collateral across web, demos, decks, webinars, blogs, and customer stories; and independently drive product launches. Enable GTM through thought leadership, demos, training, and programs that drive adoption and retention.
Location: New York
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop a deep understanding of core buyer personas and end users.
  • •Lead market, competitive, and customer research to identify trends, threats, and unmet needs and recommend growth/retention actions.
  • •Create clear, differentiated positioning and messaging based on customer use cases and platform capabilities.
  • •Partner with BrazeAI product and PMM teams to ensure orchestration-specific AI messaging is differentiated, consistent, and tied to customer outcomes.
  • •Independently lead product launches and drive adoption through impactful programs, thought leadership, demos, and enablement support.

Pay and Benefits

Salary: USD 109,000 - 163,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionRetirementRsusPaid LeaveLearning BudgetParental Leave

Key Requirements

  • •6+ years of product or solutions marketing experience, preferably in high-growth B2B SaaS environments.
  • •Ability to build comprehensive, strategic go-to-market plans for products and features.
  • •Strong technical literacy in AI and marketing automation, including clear explanation of agentic AI and journey orchestration to technical and non-technical audiences.
  • •Excellent written and verbal communication skills, comfortable crafting and presenting multiple content formats.
  • •Proven track record collaborating cross-functionally to launch products and drive ongoing success.
Experience:6+ yearsB2B SaaSMarketing technologyCustomer engagementAIData-driven marketing
Skills:StorytellingProblem-solvingStrategic thinkingWritten communicationCross-functional collaboration
Languages:English
Tech Stack:AIAgentic AIMarketing automationJourney orchestrationBrazeAI

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn