Marketing Insights Analyst

Fifth Third Bancorp
Cincinnati, Chicago
Workplace: OnsiteFull timeUSD 82,100 - 172,500 annuallyFunction: Marketing & GrowthExperience: 5-7 yearsEducation: bachelorsSkills: ["Analytical problem-solver","Creative thinking","Communication","Executive-ready reporting"]

Use operating data to drive optimizations for paid media digital campaigns by translating business needs into analytics solutions. Lead digital analytics measurement across corporate websites and mobile apps, partnering with Marketing and IT to define technical specifications. Deliver executive-ready insights across SEO, paid search, email, display, and other channels, and support testing and conversion optimization through automated dashboards and reporting. Improve user experience and customer traffic, conversion, and ROI.

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Fifth Third Bancorp
Fifth Third Bancorp
4 days ago

Marketing Insights Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Use operating data to drive optimizations for paid media digital campaigns by translating business needs into analytics solutions. Lead digital analytics measurement across corporate websites and mobile apps, partnering with Marketing and IT to define technical specifications. Deliver executive-ready insights across SEO, paid search, email, display, and other channels, and support testing and conversion optimization through automated dashboards and reporting. Improve user experience and customer traffic, conversion, and ROI.
Location: Cincinnati, Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead implementation and advancement of digital analytics measurement across corporate websites and mobile applications.
  • •Provide data and insights that inform decision-making across marketing channels including SEO, paid search, email, and display.
  • •Partner with IT resources and Marketing to translate business requirements into technical specifications and analytics solution designs.
  • •Design and support testing procedures and benchmarks for A/B and multivariate website testing and improvements.
  • •Build automated reports and dashboards, monitor web analytics, identify patterns and conversion optimization opportunities, and publish KPI metrics consistently with accuracy.

Pay and Benefits

Salary: USD 82,100 - 172,500 annually

Key Requirements

  • •Bachelor's degree in business, math, marketing, information technologies or related field; MBA a plus.
  • •Minimum 5-7 years work experience, with 3-5 years in a digital analytics role.
  • •Experience across the full analytics process, including problem definition, hypothesis development, program design, results analysis, and executive-ready presentation.
  • •Knowledge of SAS/SQL; statistical principles including sample size calculation and test design are helpful.
  • •Excellent analytical, written, and oral communication skills with the ability to translate analytics into reports for internal stakeholders.
Experience:5-7 years
Education:Bachelor's
Skills:Analytical problem-solverCreative thinkingCommunicationExecutive-ready reporting
Tech Stack:SASSQLA/B testingMultivariate testingMS-WindowsDashboardsWeb analytics

Company Brief

Fifth Third Bancorp
Fifth Third Bancorp is a diversified bank holding company offering consumer, commercial, and wealth management services. Through its banking subsidiaries, it provides deposits, lending, treasury management, payments, and investment solutions across the Midwest and Southeast.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1858
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Glassdoor: 3.7
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