Director, Digital Marketing

Crocs Inc.
United States
Workplace: HybridFull timeUSD 176,000 - 186,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Leadership","Analytics","Communication","Relationship building","Problem-solving"]

Lead the integrated digital acquisition strategy for the HEYDUDE brand, driving traffic, new customer growth, and revenue through personalized, full-funnel paid and organic channels. Own annual planning, budgeting, and performance across SEM, SEO, paid social, display retargeting/prospecting, affiliate marketing, and key marketplace partners. Build a test-and-learn roadmap, leverage advanced analytics and attribution, and grow a high-performing Digital Acquisition team while collaborating cross-functionally to improve the consumer journey.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Crocs Inc.
Crocs Inc.
1 day ago

Director, Digital Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead the integrated digital acquisition strategy for the HEYDUDE brand, driving traffic, new customer growth, and revenue through personalized, full-funnel paid and organic channels. Own annual planning, budgeting, and performance across SEM, SEO, paid social, display retargeting/prospecting, affiliate marketing, and key marketplace partners. Build a test-and-learn roadmap, leverage advanced analytics and attribution, and grow a high-performing Digital Acquisition team while collaborating cross-functionally to improve the consumer journey.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead integrated digital acquisition and paid media strategy, annual planning, and budget allocation across DTC and marketplace channels.
  • •Develop full-funnel acquisition strategies to grow qualified traffic, new customers, conversion, and revenue while improving marketing efficiency.
  • •Build and drive a test-and-learn roadmap across creative, messaging, audiences, bidding, placements, offers, and landing experiences; convert results into playbooks.
  • •Identify, pilot, and evaluate emerging platforms and retail media capabilities, using hypotheses and learning agendas to decide where to scale, refine, or stop investment.
  • •Use advanced analytics, incrementality, and attribution with performance dashboards to optimize investments and communicate business impact against KPIs.

Pay and Benefits

Salary: USD 176,000 - 186,000 annually
Perks:Health InsuranceDentalVisionLife And401kPaid LeaveDisability Coverage

Key Requirements

  • •Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
  • •7+ years of experience in digital acquisition or performance marketing in a B2C environment.
  • •Proven success meeting aggressive growth and customer acquisition goals.
  • •Experience leading, developing, and growing digital marketing teams.
  • •Strong analytical mindset using data to inform investment and optimization decisions.
Experience:7+ yearsB2CDigital acquisitionPerformance marketing
Education:Bachelor's in Business, Marketing, or a related field
Skills:LeadershipAnalyticsCommunicationRelationship buildingProblem-solving
Tech Stack:SEMSEOPaid SocialDisplay RetargetingDisplay ProspectingAffiliate MarketingAmazonTargetWalmartTikTok ShopAttributionIncrementalityPerformance dashboards

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn