Director, Affiliate Marketing

American Express
New York
Workplace: HybridFull timeUSD 123,000 - 215,250 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Negotiation","Analytical thinking","Executive communication","Cross-functional collaboration"]

Lead strategy and performance for Affiliate Marketing across the U.S. Consumer portfolio, owning investment decisions, forecasting, optimization, testing, and measurement to drive efficient acquisition. Build and evolve the affiliate strategy and operating model, deepen strategic partner relationships through negotiations and joint business planning, and shape AI/LLM-driven discovery and emerging growth partnership models. Partner cross-functionally with Marketing, Product, Analytics, Finance, Legal, and Compliance, while leading and developing a high-performing team.

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FursaFursa
American Express
American Express
3 days ago

Director, Affiliate Marketing

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Job Summary

Lead strategy and performance for Affiliate Marketing across the U.S. Consumer portfolio, owning investment decisions, forecasting, optimization, testing, and measurement to drive efficient acquisition. Build and evolve the affiliate strategy and operating model, deepen strategic partner relationships through negotiations and joint business planning, and shape AI/LLM-driven discovery and emerging growth partnership models. Partner cross-functionally with Marketing, Product, Analytics, Finance, Legal, and Compliance, while leading and developing a high-performing team.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and evolve the U.S. Consumer Marketing affiliate strategy, investment approach, and operating model to support growth priorities.
  • •Own affiliate business performance, driving efficient customer acquisition through investment management, optimization, testing, measurement, and forecasting.
  • •Lead strategic partner relationships, negotiations, and joint business planning across publishers, networks, agencies, and emerging content ecosystems.
  • •Shape the future of affiliate and AI-driven discovery by identifying new partnership models and growth opportunities as consumer behavior shifts toward LLMs and recommendation experiences.
  • •Drive senior-level alignment across enterprise stakeholders and lead, coach, and develop the affiliate marketing team.

Pay and Benefits

Salary: USD 123,000 - 215,250 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisabilityRetirement MatchParental LeaveCounseling

Key Requirements

  • •10+ years of experience in performance marketing, digital marketing, strategic partnerships, or related areas with a proven record of driving business growth.
  • •Demonstrated success leading high-performing teams and strategic partners in a highly matrixed organization.
  • •Strong commercial and negotiation skills, including managing senior external relationships and complex partnerships.
  • •Deep performance marketing and financial acumen to own investment decisions, forecasts, optimization, and business outcomes.
  • •Bachelor’s degree required; experience navigating AI/LLM-driven discovery and highly regulated industry is preferred.
Experience:10+ yearsPerformance marketingDigital marketingStrategic partnershipsAffiliate marketing
Education:Bachelor's
Skills:LeadershipNegotiationAnalytical thinkingExecutive communicationCross-functional collaboration
Tech Stack:AILLMsAffiliate marketing

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn