Director, Brand, Communications & Partnerships

Lead the overall brand function for Pairs in Japan by defining and executing long-term brand strategy. Oversee integrated 360° brand marketing, strategic communications, and strategic partnership/alliance marketing. Partner with creative, media, product, performance marketing, analytics, and external agencies to deliver world-class brand experiences. Manage annual planning, budgets, and KPI performance, and continuously optimize campaigns using consumer insights, experimentation, and data.