Director, Brand, Communications & Partnerships

Match Group
Tokyo
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 10+ yearsSkills: ["Leadership","Strategic thinking","Project management","Operational management","Communication"]

Lead the overall brand function for Pairs in Japan by defining and executing long-term brand strategy. Oversee integrated 360° brand marketing, strategic communications, and strategic partnership/alliance marketing. Partner with creative, media, product, performance marketing, analytics, and external agencies to deliver world-class brand experiences. Manage annual planning, budgets, and KPI performance, and continuously optimize campaigns using consumer insights, experimentation, and data.

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Match Group
Match Group
1 month ago

Director, Brand, Communications & Partnerships

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Job Summary

Lead the overall brand function for Pairs in Japan by defining and executing long-term brand strategy. Oversee integrated 360° brand marketing, strategic communications, and strategic partnership/alliance marketing. Partner with creative, media, product, performance marketing, analytics, and external agencies to deliver world-class brand experiences. Manage annual planning, budgets, and KPI performance, and continuously optimize campaigns using consumer insights, experimentation, and data.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Own the overall brand strategy for Pairs and translate business priorities into brand initiatives.
  • •Lead development and execution of integrated 360° brand campaigns across TV, Digital, Social, PR, Events, and Owned Media.
  • •Develop media strategies, establish measurement frameworks, and optimize campaign effectiveness using consumer insights, experimentation, and data.
  • •Lead strategic communications initiatives using earned media, executive communications, and thought leadership; partner on reputation and crisis communications.
  • •Own annual planning, budget management, resource allocation, and monitor marketing investments and KPIs to drive decision-making.

Key Requirements

  • •Minimum 10 years of experience in Brand Marketing, Consumer Marketing, or Integrated Marketing.
  • •Proven experience developing brand strategy and leading integrated marketing campaigns.
  • •Strong understanding of creative development, media planning, social marketing, and marketing measurement.
  • •Experience leading strategic PR and corporate communications initiatives.
  • •Experience developing and executing partnership marketing or alliance programs.
Experience:10+ yearsConsumer internet
Skills:LeadershipStrategic thinkingProject managementOperational managementCommunication
Languages:JapaneseEnglish

Company Brief

Match Group
Operates a portfolio of consumer dating products and services, including Tinder, Match.com, PlentyOfFish, and Hinge, connecting millions of users globally through mobile and web platforms.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1995
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