Senior Manager, Digital Marketing

CarMax
Atlanta
Workplace: OnsiteFull timeUSD 104,600 - 167,400 annuallyFunction: Customer Success & Account ManagementExperience: 5+ yearsEducation: bachelorsSkills: ["Critical thinking","Problem-solving","Systems thinking","Communication","Leadership","Associate engagement"]

Lead CAF Customer Experience to execute omni-channel communication strategies that improve customer satisfaction, payments, loyalty, and repurchase. Own consistent, engaging, compliant customer-facing content across letters, statements, email, text, IVR, and the CarMax Auto Finance website and mobile app. Oversee digital and mailed communications, guide the digital marketing team, drive cross-functional initiatives, and maintain customer journey maps and performance dashboards informed by analytics and best practices.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
CarMax
CarMax
2 months ago

Senior Manager, Digital Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Lead CAF Customer Experience to execute omni-channel communication strategies that improve customer satisfaction, payments, loyalty, and repurchase. Own consistent, engaging, compliant customer-facing content across letters, statements, email, text, IVR, and the CarMax Auto Finance website and mobile app. Oversee digital and mailed communications, guide the digital marketing team, drive cross-functional initiatives, and maintain customer journey maps and performance dashboards informed by analytics and best practices.
Location: Atlanta
Workplace: Onsite
Employment Type: Full time
Job Function: Customer Success & Account Management
Seniority: Manager level

Key Responsibilities

  • •Identify and optimize customer-facing omni-channel communication efforts to meet departmental objectives and strategic vision.
  • •Oversee the creative design and execution of digital and mailed communications in line with brand guidelines.
  • •Provide oversight and leadership for the digital marketing team, ensuring processes are documented and executed per policies and regulatory requirements.
  • •Drive cross-functional initiatives to improve the effectiveness of customer-impacting communication strategies, keeping the customer at the center of decisions.
  • •Develop and maintain customer journey maps and persona coverage across key customer moments, and deliver reporting dashboards for leadership visibility into performance metrics.

Pay and Benefits

Salary: USD 104,600 - 167,400 annually
Perks:Paid Leave

Key Requirements

  • •Bachelor’s degree in business, Marketing or a related field and 5+ years of marketing (or equivalent) experience.
  • •Demonstrated critical thinking, problem-solving, and systems thinking skills.
  • •Excellent communication skills with the ability to champion change and influence in a team-based environment.
  • •Experience with website analytics tools (e.g., Google Analytics) and CRM systems such as Salesforce CRM and Marketing Clouds (preferred).
  • •Proven leadership focused on culture and associate engagement, including creating and using customer journey maps and personas.
Experience:5+ yearsDigital marketingOmni-channelCustomer experience
Education:Bachelor's in Business / Marketing
Skills:Critical thinkingProblem-solvingSystems thinkingCommunicationLeadershipAssociate engagement
Tech Stack:Google AnalyticsSalesforce CRMMarketing CloudIVRCustomer journey mapsCRM

Company Brief

CarMax
Operates the largest used-car retail chain in the United States, selling and financing pre-owned vehicles through a no-haggle customer experience. Also offers vehicle buying, appraisal, service, and related automotive solutions.
Industry: Automotive
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Richmond, United States
Founded: 1993
WebsiteLinkedIn