Content Producer

Produce and oversee content for integrated demand generation campaigns, partnering with content strategists and marketing leads to plan, write, and scale engaging assets. Lead content production with external agencies and AI tools, adapt industry-specific content, and ensure brand consistency. Own the publishing calendar in Adobe Workfront, measure performance using GA4, SEMRush AIO, and Looker, and use experimentation to improve discoverability, engagement, and campaign results.