Visa

6 days ago

Senior Director, Marketing Services, Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Lead the Payments Lifecycle Marketing Strategy team for North America Marketing Services, setting the strategic direction for how Visa helps clients grow across the full cardholder and payment journey. Build frameworks, advisory approaches, and scalable solutions covering acquisition, onboarding, activation, usage, engagement, retention, loyalty, and win-back. Partner cross-functionally across Sales, consulting/analytics, product, insights, creative, media, legal, finance, and delivery while commercializing lifecycle capabilities and coaching senior strategists.

Location: San Francisco, Atlanta

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Lead the Payments Lifecycle Marketing Strategy team by setting priorities, operating rhythms, quality standards, advisory expectations, and success metrics.
•Define Visa’s North America payment lifecycle marketing strategy, including frameworks, discovery approaches, go-to-market motions, and repeatable offerings across the full journey.
•Build and manage a team of senior lifecycle marketing strategists and develop the strategic toolkit (segmentation, journey mapping, message architecture, offer strategy, channels/cadence, measurement and optimization).
•Partner with Sales and account teams to identify lifecycle opportunities, lead strategic discovery, shape proposals, support RFPs/executive pitches, and position Marketing Services as an advisory-led partner.
•Commercialize lifecycle capabilities (value propositions, pricing inputs, delivery models, packaged solutions, enablement materials) and drive a shift from reactive execution to proactive, strategy-led client partnerships.

Travel: Low travel

Pay and Benefits

Salary: USD 176,500 - 332,300 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

•12+ years of relevant work experience with a Bachelor’s degree, or 10+ years with an advanced degree, or at least 5 years with a PhD.
•Experience leading marketing strategy and lifecycle marketing/customer engagement, including CRM, loyalty, performance marketing, consulting, or payments/financial services marketing.
•Proven ability to develop and present strategic recommendations to senior internal and external stakeholders.
•Ability to operate in complex, matrixed organizations and lead cross-functional teams toward shared outcomes.
•Experience leading marketing strategy teams or advisory practices focused on customer growth.

Experience:PaymentsFinancial servicesLifecycle marketingCustomer engagementCRMLoyaltyPerformance marketingConsulting

Education:Bachelor's

Skills:Strategic leadershipPeople leadershipClient advisoryExecutive communicationData-driven decision making

Tech Stack:CRMMarketing technologyMarketing analyticsROI measurement

Company Brief

Visa

Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Visa

6 days ago

Senior Director, Marketing Services, Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: San Francisco, Atlanta

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Lead the Payments Lifecycle Marketing Strategy team by setting priorities, operating rhythms, quality standards, advisory expectations, and success metrics.
•Define Visa’s North America payment lifecycle marketing strategy, including frameworks, discovery approaches, go-to-market motions, and repeatable offerings across the full journey.
•Build and manage a team of senior lifecycle marketing strategists and develop the strategic toolkit (segmentation, journey mapping, message architecture, offer strategy, channels/cadence, measurement and optimization).
•Partner with Sales and account teams to identify lifecycle opportunities, lead strategic discovery, shape proposals, support RFPs/executive pitches, and position Marketing Services as an advisory-led partner.
•Commercialize lifecycle capabilities (value propositions, pricing inputs, delivery models, packaged solutions, enablement materials) and drive a shift from reactive execution to proactive, strategy-led client partnerships.

Travel: Low travel

Pay and Benefits

Salary: USD 176,500 - 332,300 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

•12+ years of relevant work experience with a Bachelor’s degree, or 10+ years with an advanced degree, or at least 5 years with a PhD.
•Experience leading marketing strategy and lifecycle marketing/customer engagement, including CRM, loyalty, performance marketing, consulting, or payments/financial services marketing.
•Proven ability to develop and present strategic recommendations to senior internal and external stakeholders.
•Ability to operate in complex, matrixed organizations and lead cross-functional teams toward shared outcomes.
•Experience leading marketing strategy teams or advisory practices focused on customer growth.

Experience:PaymentsFinancial servicesLifecycle marketingCustomer engagementCRMLoyaltyPerformance marketingConsulting

Education:Bachelor's

Skills:Strategic leadershipPeople leadershipClient advisoryExecutive communicationData-driven decision making

Tech Stack:CRMMarketing technologyMarketing analyticsROI measurement

Company Brief

Visa

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor